Yes, you can! While Lebesgue is designed for e-commerce businesses, it also offers powerful tools for service-based businesses, blogs, and other non-e-commerce organizations. Some e-commerce-specific features—such as Product Intelligence, Stock Inventory, and LTV Analysis by products—may not be relevant to your needs.
Let's focus on how your service-based business can harness Lebesgue’s Advertising and Competitor Intelligence features to optimize marketing strategies, outperform competitors, and uncover opportunities for growth. Now we'll dive into the features that will truly make a difference for your business.
Advertising Insights: Optimize Your Campaigns for Success
Lebesgue’s Advertising section is a powerhouse for improving your marketing performance on Facebook Ads, Google Ads, and TikTok Ads. Each platform comes with tailored tools to help you analyze, strategize, and refine your campaigns.
Facebook Ads Features
Analytics: Dive deep into your Facebook Ads performance, track key metrics like ROAS, CPM, CTR, and ad spend, and uncover insights to improve your campaigns.
Creative Strategy: Identify the types of visuals, copy, and CTAs that work best for your audience. Lebesgue provides data-backed suggestions to improve your ad creativity.
Benchmarks: Compare your performance against industry standards to see how your campaigns stack up. Adjust your strategy to close any gaps.
Forecast: Use AI-driven predictions to estimate future performance and understand where to allocate your budget.
Ad Creator: Quickly generate ad content with Lebesgue’s built-in tools, ensuring your campaigns are ready to launch faster.
Advertising Audit: Receive a detailed analysis of your Facebook Ads account to pinpoint inefficiencies and opportunities for growth.
Google Ads Features
Analytics: Get a complete picture of your Google Ads campaigns, including CTR, CPC, and keyword performance.
Marketing Intelligence: Identify the best-performing keywords, spot trends, and discover new opportunities to optimize your campaigns.
Advertising Audit: Evaluate the overall health of your Google Ads account to improve targeting, budgeting, and ad structure.
TikTok Ads Features
Analytics: Measure the success of your TikTok Ads campaigns with detailed performance data and actionable insights.
Advertising Audit: Ensure your TikTok Ads account is set up for success with a comprehensive audit.
Competitor Intelligence: Stay Ahead of the Game
Lebesgue’s Competitor Intelligence section provides unparalleled insights into your competitors’ strategies. Whether you’re running a service-based business or a blog, understanding your competitors’ advertising, email strategies, and overall marketing approach can help you stand out.
Competitor Landscape & Email Strategy
For the top three competitors (and your own brand for comparison), you’ll gain insights into:
Brand Size and Growth:
Track brand searches and see monthly and yearly growth rates.
Understand which competitors are growing fastest and why.
Active Ads:
View the number of active ads and get a detailed breakdown of their ad strategy.
Email Strategy:
Analyze email frequency over the past six months, trends by day of the week, and send-time patterns.
Access a Full Email Archive to view the actual content of your competitors’ newsletters, their CTAs, and the landing pages they lead to. This gives you a complete view of their email marketing strategy.
Advertising Strategy Breakdown
Go deeper into each competitor’s advertising efforts with features that allow you to:
Analyze Active and Historical Ads:
Detect all active, new, and even turned-off ads to understand their lifecycle and creative strategy.
View detailed previews, including ad CTAs, copy, visuals, and runtime, to identify which ads performed better and why.
Strategic Overview:
Frequency: Measure the average number of ads launched per month.
Creativity: Evaluate the number of unique active ads.
Stability: Check how long ads typically run to gauge strategy effectiveness.
Weekly Launch History:
Look back up to a year to understand their advertising cadence and spot patterns in their campaign launches.
Trending Keywords:
Discover trending keywords on their website, with color-coded insights showing which terms are rising, stagnant, or declining. Use this to identify messaging opportunities for your business.
Google Ads Preview:
See the keywords they’re bidding on, their average monthly searches, month-over-month growth, and competition level (low, medium, or high).
Use this data to spot areas of opportunity where competitors are underperforming and capitalize on them.
Why This Matters for Service-Based Businesses
Lebesgue’s Advertising and Competitor Intelligence features empower you to:
Improve Campaign ROI: Use detailed analytics and audits to ensure your advertising dollars are spent effectively.
Understand Competitor Strategies: Learn from your competitors’ successes and failures to refine your own approach.
Capitalize on Opportunities: Identify gaps in the market, both in advertising and SEO, that you can exploit to gain a competitive edge.
Refine Your Messaging: By studying competitor ads and emails, you can craft compelling campaigns tailored to your audience.
For detailed steps on the onboarding process to get started with your service-based business, check out the article Setting up my Lebesgue account.
Need Help?
Still not sure how to make the most out of Lebesgue for your service-based business? We’re here to support you every step of the way:
Chat with Us: Use the chat icon in the app or on our website for real-time support.
Schedule a Call: Get tailored guidance from our Customer Success team:
Tony, Customer Success Lead: Book a Call
Paula, Customer Success & Support Manager: Book a Call
We’ll walk you through relevant features and show you how to maximize your marketing performance—even without an e-commerce store.
You might find the following articles relevant:
Setting Up My Lebesgue Account
Explaining Advertising Audit
Explaining Market Intelligence
Competitors Landscape & Email
Advertising Strategy