At Lebesgue, we're always working to give you the clearest and most accurate picture of your e-commerce business. That's why we're excited to let you know that we've updated our Business Report to align with the standard metric definitions used directly by Shopify and WooCommerce!
Why This Change? More Clarity and Confidence For You!
You might be wondering why we've made this update. It's all about making your life easier and your business decisions smarter:
Speak the Same Language: The numbers you see in Lebesgue will now directly match the terms and calculations you see in your Shopify and WooCommerce admin. This makes comparing and understanding your data across platforms much simpler.
Industry-Standard Clarity: By using these widely accepted definitions, you get a truer, more standardized view of your store's performance.
Better Decision-Making: When your data is clear, consistent, and easy to understand, you can make more confident choices to grow your business.
What are the main differences?
| Legacy | New |
Canceled orders | Excluded from Shop revenue and other revenue metrics, but shown as separate “Canceled revenue” | Shopify: Included in Gross Sales, accounted for in returns WooCommerce: remain excluded. |
Returns | Attributed to the day when the order was processed | Attributed to the day when the refund was processed |
Your New Key Metrics Explained
Here’s a simple breakdown of the main metrics you'll now see in your Lebesgue Business Report, what they mean, how they're generally calculated, and why they’re important for your business:
Name | What it is | How it's Calculated | Why it Helps You |
Gross Sales | The total sales value of your products before any discounts, returns, taxes, or shipping are considered. |
| Shows you the pure, initial demand for your products before other factors. Great for seeing which items are most popular. |
Discounts | The total monetary value of all discounts applied to orders (from discount codes, not "compare-at" prices). | Sum of all line item discounts + order-level discount shares. | Helps you understand the impact of your promotions on sales value and overall discount strategy effectiveness. |
Returns | The total value of products that customers have returned. | Sum of the value of all returned goods; typically shows as a reduction from sales. | Vital for understanding customer satisfaction, product issues, and the true net value of your sales. |
Total Sales | The grand total of all money related to orders, including taxes and shipping collected from customers. |
* Returns are attributed to the date of the return | Shows the overall sum of money that passed through your business for orders. Reflects what customers actually paid in total, including amounts you collected for others (like taxes). |
Net Sales | Your actual revenue from products sold and kept, after discounts and returns. A key performance metric. |
* Returns are attributed to the date of the return | Gives a very clear picture of the revenue your business earned from product sales. Excellent for judging core sales performance. |
Shipping | The net amount you've collected from customers for shipping. |
| Shows you the net income from shipping. Helps you see if your shipping charges are covering your actual shipping costs. |
Taxes | The total amount of sales tax (or similar taxes like VAT/GST) collected on orders. | Sum of all taxes collected on orders. | Important for your financial accounting and understanding your tax obligations. |
Average Order Value (AOV) | The average revenue you receive from each order, focusing on the value of goods after discounts but before returns. |
| Helps you understand how much customers typically spend on products per transaction. Great for tracking purchase behavior and upselling effectiveness. |
Gross Profit | Your profit directly from product sales, after subtracting the cost of those products. |
| A critical measure of your business's core profitability from selling goods, before other operating or marketing expenses. |
Mapping Your Legacy Metrics to New Definitions
Let's look at how some common legacy metrics you're used to seeing in Lebesgue translate to the new metrics:
Legacy Metric Name | Legacy Definition | New Closest Shopify-Aligned Metric | Key Differences & Important Notes |
Shop Revenue
|
*Cancelled orders excluded | Shop Revenue | WooCommerce - the definition remains the same. Shopify - new metric includes the cancelled orders.
|
Shop Net Revenue |
| Total Sales,
Net Sales | Total Sales and Shop Net Revenue differ only on the way the returns are attributed - Total Sales looks at the date of the refund, while Shop Net revenue looks at the day of the order. |
Returns Revenue |
| Returns | The main difference is that the new Returns metric is showing based on the day of the return, while the previous Returns revenue was showing on the day of the order. |
Discounts | Value of discounts applied | Discounts | Conceptually the same, but the new |
Shipping | Shipping charges collected | Shipping | The new |
Taxes | Taxes collected | Taxes |
|
Other metrics that will be affected by this change
Some other metrics that rely on the updated core metrics will also be affected. While their definitions remain the same, their values may shift slightly due to changes in how revenue is calculated.
Metrics that may be impacted include:
Demand
Demand Margin
AOV (Average Order Value)
Percentage Returned
Return on Investment (ROI)
Profit
MER (Marketing Efficiency Ratio)
Why are my numbers still not completely matching Shopify / WooCommerce?
Order Exclusion: If you’ve excluded certain orders in the Lebesgue app (via Shop settings → Order exclusion), your metrics will differ from those in Shopify/WooCommerce.
Order Edits: Edited orders may have revenue attributed to a different date than in Shopify. While daily totals might differ, overall revenue should match.
Cash on Delivery: For cash-on-delivery orders, Lebesgue attributes revenue based on the processed date, which may differ from Shopify’s attribution.
What Happens to My Custom Metrics?
Your existing custom metrics will automatically be updated to use the corresponding new metrics — no action is needed on your part.
If you’d prefer more control, you can always create new custom metrics based on the updated definitions.
What to Expect Next
We're confident these industry-standard metrics will give you an even more powerful and intuitive way to track your e-commerce performance right here in Lebesgue. This change will roll out to your Business Report starting July 8th, 2025. For a period after that, you'll see some clearly labeled "Legacy" metrics alongside the new ones to help you adjust, before the old ones are fully retired on August 1, 2025.
Need Help?
If you’re unsure how the new metrics affect your reports, need help making the switch, or just want to share feedback — we’re here for you.
Chat with Us: Use the chat icon in the app or on our website to get support.
Schedule a Call: Schedule a personalized consultation with our Customer Success team and speak directly with:
We’re always happy to help you get the most out of Lebesgue.