Forecast your advertising price on Facebook Ads, and compare your forecast with the whole market. Prepare for moments when the advertising price will decrease and maximize your ROAS. Use confidence intervals, seasonality insights, and revenue forecasts to make the best possible marketing decision for your business.

Check, in detail, how, up to the next 60 days, the ad price on Facebook is going to change. For stores with enough historical data, Lebesgue’s algorithm will forecast their ad price and compare it with the whole market. Use this knowledge to better prepare your marketing campaigns and optimize your ad spend during days with high or low CPM.

Pro tip: Detect days with the biggest difference between your CPM and market CPM, and optimize your ad spend on those days.

Note: State-of-the-art statistical methods are used to forecast the ad price in the upcoming period. The Lebesgue algorithm takes into account daily, weekly, monthly and yearly trends in the data, seasonalities, and different holidays to create the most precise forecast. Results are evaluated and improved on a daily basis.