Benchmark your Google Ads results against over 1,400 eCommerce businesses - and check how industry benchmarks change in real-time. Focus on improving your weakest metric, fix the checkout funnel, and learn about performance by different campaign types. Learn which landing page has the best performance and leverage insights to scale your marketing performance.

Check daily, weekly, or monthly advertising trends - how they’re changing over time - and how your store compares to them. “Market average” value is measured on over 1,400 different eCommerce businesses, and represents the median value for CPC, CTR, or CR. The pale blue color on the graph denotes the upper (top 25%) and lower (bottom 25%) bounds.

Pro tip: Detect when there is a market drop in CPC, or increase in CR, to maximize your return on ad spend.

Clearly distinguish between different campaign types on Google - Search or Shopping - to determine which one is underperforming and can be improved.