Publish your products to your Storefront. You can do so in your Artist Portal
Under the "Products" section
Select the products you wish to publish
clicking "Show on Public Website" from the right menu.
Another option is to check all "Unpublished products"
Go to "All filters"
a store icon will be visible on the top right corner of each product for published items
Please ensure that the "Show on Public Website" toggle option under Collection/Storefront tab is turned on.