Here are a few tips & tricks to start planning a new holiday season (remember, the early bird gets the worm!) :
In your upcoming newsletter or social media sharings for example, start mentioning gifting ideas & holiday outfits inspired by your collection of wearable art;
You can also use this opportunity to go beyond the item itself and rather share why this way of creating art speaks to you the way it does. You can tie this into sharing the fact that it’s another creative avenue that allows you to continue growing as an artist by supplying you with extra resources and avenues of inspiration.
When it comes to choosing which products to include in your collection, we suggest making half of them one-sized accessories. They’re always a crowd-pleaser and are easy to gift!
Remember the 90’s classic Mermaids? “Know your colors & know your fabrics, that’s what I tell all my people”. But don't be scared to bring your own touch of celebration by mixing colors;
Enjoy our new silhouettes to create novelty: highlight what’s NEW and FRESH for your community;
One word : EXCLUSIVITY. Why not offer an exclusive collection available for a limited time only to your email-based fans & community, all the ones that aren’t familiar with your Le Galeriste Storefront;
Last but not least, the highly added value of using visuals to share the beauty of your creativity : using photos & videos to highlight your products will change everything! If you don’t have any or need a refresher, you could snap a few shots and some footage of yourself wearing the items, put them up on a mannequin or a hanger or ask a friend to model for you. It’ll be FUN and will bring a personal touch that customers always appreciate. You can even turn it into a testimonial which is golden.
HOW CAN I BEST UTILIZE MY STOREFRONT?
And now for a few extra tips on how to make the most of your Storefront :
Play around on your Portal and create some special collections for the upcoming holiday. You can use different themes to guide your creativity.
Once that’s done, you may share your chosen collections’ URL by going to your “actual” Storefront page and clicking on the collection you wish to see appear (to your left). Then simply copy-paste the URL and share it with your fans. They’ll be redirected to the collection you’re promoting upon clicking the link;
Curate your Storefront to showcase your personal favorites or access your Portal to see which items come out on top as best sellers;
To do so, simply go to the “My Orders” section at the top of the page and then click on Top Products (on the left);
Promote the personal note feature to your customers so they know they can send gifts directly to their loved ones through your Storefront with an added touch of their own wishes & love.
PAYING IT FORWARD
Before we let you go, we felt to share an idea, an incentive that’s been flowering within our hearts here at Le Galeriste, the importance of kindness and paying it forward.
Paying it forward is defined as “responding to a person's kindness to oneself by being kind to someone else”. This year, may we all celebrate the joyous act of giving with a gesture of gratitude, in whatever form that may come.
Perhaps you could think of a local charity or worldwide non-profit organization that you’d like to contribute to by sending a portion of your holiday sales to support their cause.
Let’s keep spreading the good juju & hope to all this season.
Your Galeriste Team :)