We recommend a profit between 10 to 20%.

The Desired Profit Margin is the amount you want to make on every item you sell to a boutique. See picture below for an example of how to calculate your Desired Profit Margin.

You may use this tool to calculate your margin: https://www.shopify.com/tools/profit-margin-calculator or access our sheet here for the recommended profit margin and boutique pricing.

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