CREATE YOUR OWN FASHION SHOW AT HOME
Whether by photos, video, Facebook, or Instagram Live, why not invite your families, friends, and fans to view your new collection?
All you have to do is create a sample order, which means ordering 1 unit of your size (or the size of a chosen person that can assist you during the video) in a few pieces chosen expressly for the runway presentation.
We advise 5 to 10 pieces to have just enough choice, but not too much either to avoid overwhelming potential customers.
Create a Facebook photo album to share with all with a description of each product to invite people to discuss and comment
Share an Instagram post with multiple photos or videos highlighting a link to contact you
Invite the people of your choice (or everyone!) to a live video from which you will present the chosen products by speaking directly to your followers
Send a newsletter or an email presenting your new collection in photo and description, with the possibility of adding a link to your networks if you do it on multiple platforms!
QUESTIONS TO ASK ABOUT WHICH SAMPLES TO CHOOSE:
New or old products or a mix?
One artwork or several artworks?
Who are my best sellers generally?
Do I want to test new products?
Have my customers asked to see specific products?
Is there a theme for my new collection?
What are the keywords you want to associate with your collection?
How do clothes or accessories make you feel?
Do you have a story behind the work (s) represented?
PROS of doing this
You're in full charge of what you present
It's a good way to reach people from across the country
It feels personal and makes people feel comfortable, they get to know you on a more personal level
You can show your personality and even your physical artwork if you still have them with you!
CONS of doing this
You won't have a deep connection with your audience
You will need time after to gather orders, answer some questions
The important thing is to do it your way, in your image!