STEP 2: Pick your price
At which price are you selling your products: Aggressive, Standard, or Premium? If you haven’t decided yet, you can do so from the Manage Prices section of your portal. Or you can keep reading this article thread and make some tests.
There are three price options:
Standard; This is our recommended price. It is also the reference when calculating your margins. It’s usually the best choice for most artists that have a mix of retail (selling their products one by one) and wholesale (selling their products to boutiques or stores);
Premium: About 15% higher than Standard, the Premium price is usually the best choice for artists that focus on limited editions or that only sell to stores & boutiques but don’t retail their products much;
Aggressive; About 15% lower than Standard, Aggressive prices are typically used by artists that solely retail and that desire to reach a broader audience. We do not recommend this pricing strategy for boutiques.
Which will it be?