👈 Step 1: Explore your market

👉 Step 3 : Prepare to meet the boutiques

✉️ Invite a Boutique

After reading Step 1, you know where you stand and your boutique goal. Time to work on those Wearable Art Collections!

A good collection is always coherent & on-trend.

Coherence: The products in your collection should complement one another. Design your collection around a theme with a store or a persona in mind (someone that would like everything in the collection).

For example, a collection could be designed around “A midnight stroll in Paris”. On the other hand, your imagined customer could be a “chic executive taking time away from work and the family”. In this case, your collection will have dresses, matching overpieces, and skirts. But no pillows, men's tee shirts, or table mats.

On-trend: This idea can take multiple forms. Trends are debatable. But if every product in your target boutique is bright & colorful, there is a better way to go than a pastel palette. Your boutique needs to know where to place your products in its store.

There are also significant themes that reflect the nation’s mindset. Le Galeriste sends mood boards of such themes regularly. You can use these mood boards for inspiration.

Tip: if you can offer a collection with products that will complement each other to create multiple outfits, that’s even better! Read here how to create a solid-color product.

If you choose your silhouettes with a specific store or customer persona in mind, they will naturally complement each other.

We offer “packages” in the form (when you click on “Request New Products” in your Portal).

This is how we think and gather silhouettes—using packages when you design products is a great way to work coherently.

We suggest you always offer accessories in your collection. If you have a Kate Dress, you should have a Vivienne Scarf that goes with it. If you sell the Carla Palazzo, you should have your favorite top that goes with it (ex: the Kaplan tank that can reverse to black - excellent selling point here!).

If you design an activewear line, you should offer a complete kit of leggings, a t-shirt, a vest, a headband, and a tote bag.

The most minor things can make the biggest difference in how your collection is received!

The title: “This is my <Midnight Stroll in Paris> collection” is more inspiring than “This is my March collection”.

The description: Your collection description should be heartfelt (what inspired the artwork? Why did you design this collection? How would you describe the feeling of someone wearing those products? etc.).

Hint: these will be used as selling points once your collection is available in the store.

The banner image: The image should also be inspiring. It doesn’t have to be a picture of a real product (though this is the best). It could be a landscape, a line of text, a view of the sky, etc.

Before you start selling, you’ll need to set your prices and minimums.

To keep it simple, ask for a 20% margin when inviting a boutique with your prices set to standard. For more information and options, click here to read the full article.