If you're interested in reviewing an article, please fill out this interest form.
Thank you for sharing your expertise! By contributing to this article, you’re not just improving its value — you’re building your personal brand, expanding your audience, and positioning yourself as a go-to authority in your field. Many of Leland’s articles are already ranking on search engines, attracting thousands of readers actively looking for guidance. This is your chance to showcase your insights, connect with potential clients, and turn your expertise into impact.
The Task
Provide expert-level insights and personal touches to an article to make it your own and boost its SEO potential, increasing your credibility and number of leads. These articles have typically already been edited for grammar, SEO, and flow to make your job as easy as possible: the focus is on adding your unique expertise and refining the substance where needed.
Why Participate?
Editing an article has several benefits for you:
It builds your personal brand. Your name will appear as the primary author, establishing you as an expert in the field.
It drives traffic to your profile. Many of these articles are already ranking on search engines and receiving consistent traffic. Readers interested in the content are just a click away from discovering and booking you as a coach.
It expands your reach. Our platform has a growing audience of professionals and students actively seeking advice and coaching. By contributing, you gain exposure to potential clients who trust our content.
Instructions
You will be provided with a Google Doc link to the article draft
Please make all of your edits in Suggesting mode so we can review the changes before publishing.
Add comments where you’re unsure about changes or want to provide additional context.
Review the existing content
Do a light read over the article and ask yourself:
Is all the information legit and up-to-date?
Is there anything substantial missing? (aka any major and relevant topics that the article should cover but currently does not)
Where can I best provide my expertise/perspective?
Add your insights
Include your unique expertise, tips, or examples where relevant. These can be written entirely in your own voice.
*Lean into your background and credentials where it makes sense. In the example below, see two of the edits made to this article by a coach. They build a ton of trust with the customer by leaning into her background as a former HBS AdCom and call out what is specifically her “expert tip.”
🌟 Examples:
*Great credibility building: “As a former Harvard Business School admissions committee member who reviewed thousands of applications, I’ve seen…”
Feel free to share actionable advice, anecdotes, or key takeaways that showcase your experience in the subject area. “I” statements can be a powerful tool here for building crediblity and showing your expertise. They also make the article feel more personal and akin to a coach relationship.
Adjust information that could be clearer, more accurate, or more nuanced based on your expertise.
Add any missing but important details that you think would strengthen the article.
Examples (coach additions in red)
→ Note: The point here is to 1) provide unique information that is genuinely helpful and 2) build trust with the reader.
Maintain SEO best practices
These articles have gone through an SEO optimization in order to increase the potential of traffic to your profile. This optimization includes, but is not limited to:
selection of headings/subheadings
inclusion of specific keywords/phrases
links to related articles (this is known as “internal linking”)
FAQs
If you would like to add, change, or remove significant parts of the article in order to make it more accurate, personalized to your style, comprehensive, etc., that is fine. Note that there may be SEO implications in the changes you make which can affect traffic levels; reach out to Amelia (amelia@joinleland.com) if you have any questions.
What Not to Do
Don’t add marketing language
Keep your contributions educational and informative rather than promotional. By reviewing the article, you receive the byline and your profile is linked at the top of the page. We’ve found that too much sales-y language on top of that cheapens the tone and makes conversion less likely.
You don’t need to overhaul the writing style
Your welcome to make as many changes to the piece as you’d like in order to make it look and feel like your article. Depending on the topic and your background, some articles will be really strong and only require a couple of tweaks/additions. Others may requisite a bigger edit. This is where your expertise comes into play, use your judgement!
→ Note: This should not take too long, 30-45 min. maximum. Ideally, you’re doing a quick review for quality and adding in a couple of anecdotes/tips. We want to help you distribute your expertise effectively while making the most of your time and optimizing for traffic.
Submission
After you submit your edits, one of our editors will review the changes to ensure they align with the article’s goals and standards. Once approved, we will re-publish the article and give you the byline as the primary author (we’ll notify you when it goes live).
One final reminder: Once you’ve reviewed the article, it becomes yours. It will appear on your coach profile and be a direct reflection to customers of your knowledge and coaching potential. Keep this in mind as you’re going through the edits.
We’re super excited to help you monetize your expertise and get your coach profile in front of as many people as possible. These SEO articles are an excellent way to build your brand and open your coaching funnel. Please reach out to Amelia in the Coach Slack or email (amelia@joinleland.com) if you have any questions.
FAQs
What do I do if I feel like something in the article is wrong or misleading?
What do I do if I feel like something in the article is wrong or misleading?
We aim to maintain a high quality bar for all our content but, occasionally, we make mistakes or miss things! If you find what you believe to be an error, propose a change to fix it as part of your edits. If possible, add a comment(s) underneath the proposed edit so we can better understand what is wrong; this helps us prevent any similar misinformation in future articles.
Can I add custom images, graphics, tables, etc. to my article?
Can I add custom images, graphics, tables, etc. to my article?
Absolutely! Work with Amelia to get it into proper Leland branding but this is a great addition to a piece, from both an SEO and value prop perspective.