We’re constantly adding new features to make your experience and the customer experience better. If you have an idea for us, please drop it in the #product-feedback channel in the Leland Coach Slack community.

Coach Pricing Updates (8/12/25)

We’re excited to announce a new update that will make it easier to collaborate with Leland’s sales team and generate more high-intent leads for your coaching business.
Sales-assisted leads account for ~35% of coach earnings, and these clients convert at higher rates and spend 3x more than other customers. Our reps talk to thousands of individuals every month to better understand their budget, background, and goals, and to support them in finding the right offerings on the platform. This is a proven motion we’re continuing to invest in to help you grow your business.
What’s New:
To make this process simpler and more transparent, we’ve rolled out two key improvements:

Opt-In for Sales-Assisted Leads: You can now opt in on your pricing page here (default is opted out). When the sales team send you a client those clients will have a “Sales assisted” label + relevant notes from the sales team (see images below).
Clear Take Rates: When you opt in, you agree to an additional 10% take to cover sales costs. Sales-assisted clients will be clearly labeled, with relevant notes from the sales team.

Coaches who prefer to receive only marketplace leads (5–20% take rate) don’t need to opt in. And when you refer your own leads, the take rate stays at 5% + Stripe fees.
If you want a steady flow of high-quality leads and clients, we highly recommend opting in. This gives our sales team the green light to match you with vetted, high-intent prospects who are ready to invest in your services. You can update your settings anytime by visiting your Pricing Page and enabling sales-assisted leads.
We’re excited to continue bringing you more leads through sales and to make the process simple and transparent for you.

Coach Pricing Updates (7/9/25)

Hey Coaches! Three months ago, we rolled out a more standardized pricing and tiering model — introducing experience tiers, platform-wide packages, subscriptions, and controlled pricing/payouts. Since then, we've seen some amazing results: customer bookings, average order value, and recurring transactions are all up.

Despite those wins, we see a path forward that maintains the improvements while also giving coaches more flexibility over their own pricing model. Starting today, coaches will regain full control over pricing. And over the coming weeks, we’ll be rolling out a series of improvements to badging, pricing, intro calls, recommended offerings, and other flows that are core to your coaching experience.In this new experience, coaches are now able to:

Set their hourly and package prices — coaches choose their personal hourly rate and package prices. See your pricing page here. *Note that if you adjust your rate, be aware of your existing clients who may have paid more or less than your new rate. Also, pricing shown on your profile is what customers see—not your take-home rate.
View Leland’s take rate more clearly — in an attempt to offer customer discounts while also keeping coach take homes standardized, our take rate in the previous model was more difficult to understand than we wanted it to be. Today, we’re fixing that. Our take rate will start at 20% (plus Stripe fees) and slide down to 5% (plus Stripe fees) as a customer spends more with you. This help us cover the millions of dollars in marketing spend that Leland invests to bring you clients, plus other platform costs. The coach-to-customer referral program works the same, which is 5% + Stripe fees (because we don’t have marketing costs if coaches market themselves)! You can see the exact breakdown on the pricing page in the “Learn about your take-home earnings” section.
Offer bulk purchase discounts and sync package prices — You can now offer automatic discounts for clients who purchase more hours—e.g., 5% off a 5-hour package, 10% off a 10-hour package. You can also sync your exact-hour packages to your hourly rate so they update automatically when your rate changes or when you edit your bulk discount settings. By default, synced packages and default discounts are on—but you can customize or turn them off anytime.

We believe these changes will strengthen both the coach and customer experience, and we’re excited to hear what you think. As always, thank you for being part of Leland!

Coach Badging Updates (7/1/25)

We are excited to announce two new additions to the coach profile. The first is a badge called “Customer Favorite.” The badge is awarded monthly to the top 10% of coaches who have coached the most minutes over the past three months in a given category.

The second is an update to our "Supercoach” badge. Any coach with 10+ reviews can earn this badge if they have met 3 of these 4 criteria in the past 3 months:

Participate in 1+ Leland events
Get 2+ new 5-star reviews
Contribute to Leland+
Sell 500+ minutes of coaching

Category Additions and Name Changes (7/1/25)

We've updated some of our category names to increase clarity for customers and drive more traffic to the Leland site.

Toggle to see the recent category changes

Former Category Name	New Category Name	Change Type
Career Development	Career Coaching	Name Change
Executive	Executive Coaching	Name Change
Leadership Development	Leadership Coaching	Name Change
Life	Life Coaching	Name Change
Communication	Communication & Public Speaking	Name Change
Business Strategy & Operations	Business Operations & Strategy	Name Change
Recruiting	Talent Acquisition	Name Change
Sales Strategy & Operations	Sales Operations	Name Change
Product Marketing Management	Product Marketing	Name Change
Cyber Security	Cybersecurity	Name Change
Blockchain, Crypto & Web3	Blockchain & Crypto	Name Change
Sales & Trading	Capital Markets & Trading	Name Change
Financial Planning & Advising	Wealth Management	Name Change
Compliance & Risk	Risk & Compliance	Name Change
Search Fund	Search Fund & ETA	Name Change
Economics	Economic Consulting	Name Change
Doctor	Physician & Medical Practice	Name Change
Dentistry	Dentist & Dental Practice	Name Change
Therapist	Therapist & Therapy Practice	Name Change
PR	Public Relations	Name Change
Public Administration	Public Service & Administration	Name Change
Higher Education	Academia	Name Change
Social Work	Social Work & Counseling	Name Change
Nursing	Nursing School	Name Change
PhD	PhD Programs	Name Change
Physician Assistant	PA School	Name Change
Pharmacy	Pharmacy School	Name Change
FINRA Exams	FINRA Exams (Series 7 & SIE)	Name Change
Counseling & Therapy	-	Merged with Social Work & Counseling
Public Service	-	Merged with Public Service & Administration
Performance	-	Merged with Career Coaching
Team	-	Merged with Leadership Coaching

🎦 Choose Your Video Conferencing Provider - Zoom/Google Meets Integration (03/24/25)

We’re excited to introduce a new feature that gives coaches more flexibility in how they conduct their sessions! You can now choose between Leland’s built-in video conferencing, Zoom, or Google Meet as your preferred provider.

How It Works:

Go to Your Calendar Availability
- Navigate to your availability settings.
Select Your Video Provider
- Scroll to the Conferencing section.
- Choose between Leland, Zoom, or Google Meet as your default video conferencing tool.
  - If you choose Zoom, you’ll need to log in and connect a Premium Zoom account to enable bookings with automatic Zoom links.
Connect
- You’ll need to give Leland permission to create and edit events. Once that’s set up, all new coaching sessions will automatically generate links for your selected provider.

🏅 Recommended Offerings (01/15/25)

We are very excited to announce Recommended Offerings, a better way for coaches to send specific offerings to a client.

Coach view

The coach will have a button added to the inbox sidebar that allows them to recommend an offering.
The button will open a modal, prompting the coach to select the offering type.

3. If the customer comes from an opportunity, the coach can also recommend subscriptions or Leland-created packages.

Customer view

When a coach sends a recommendation, it will appear in the customer’s inbox next to the buy coaching button.

2. The customer will also receive an email of the recommendation with a link to the checkout page.

👥 Public Opportunities (12/01/24)

What is a public opportunity?

A public opportunity is a coaching opportunity that hasn’t yet been assigned to a specific coach. Claim a public opportunity to start working with the client. Once you claim an opportunity, it won’t be available to other coaches.

Where can I find public opportunities?

Look for a new Public Opportunities page on your sidebar:

The Public Opportunities page displays all opportunities available in your coaching tier and in the categories you coach. When you find a client whose goals match your expertise, and you’re ready to work with them, click “Claim.”

Why have public opportunities?

When a customer purchases a standardized offering, we want to get them matched to a coach as soon as possible. Initially we will send the opportunity to one or two coaches that best match the customer’s background. If the opportunity isn’t claimed within 24 hours, it will become public and other coaches will have an opportunity to claim it.

Prior to accepting an opportunity, please ensure you have the expertise the client is looking for. For example, if you are an entry-level product manager, do not accept an opportunity for someone who is 15 years into their career and wants to improve as a product leader.

💡 Opportunities (08/01/24)

Overview

One of the most common complaints we get from coaches is that they get “too many intro calls.” One of the most common issues customers face is decision paralysis. To solve both of these problems, Leland is rolling out a “new experience” for coaches and customers that makes it easier for customers to commit to coaching faster. In this new experience, coaches are assigned a tier based on experience level, hourly rates are standardized within tiers, and packages are standardized in each category (more on all of this later).

What are Opportunities?

When a customer purchases coaching or schedules an intro call through the new experience, it is sent to coaches as an Opportunity because the set hourly of a coach may be different from the rate of the tier the coach is in. Coaches can evaluate the Opportunity and potential payout and then decide if they will accept the lead. Opportunities can come in one of three forms:

A customer has already bought time on Leland and wants to work with you:
One of the biggest benefits of the new experience is that customers can purchase a package upfront and then get matched to a coach afterwards. Every month, hundreds of people reach out to the Leland team for help finding the right coach or offering for them. Historically, Leland staff has taken 15-minute calls with the customers and recommended a coach profile. However, for the past few months, Leland has been moving these customers into the new experience and treating these calls like sales calls—selling the customer on a Leland-created offering first, then matching them directly to you, the coach, second. These Opportunities will specify what the customer has purchased, what your payout will be, and potentially have a message from the Leland team. You can choose to accept or reject the Opportunity to work with the customer.
A customer has already bought time on Leland and is evaluating several coaches:
In some cases, the customer will have purchased an offering from the Leland team but wants to do intro calls with several coaches before committing to one. When they reach out for the intro call, the Opportunity will show what the customer has purchased and what you will make if they choose to work with you. However, the Opportunity will indicate that the customer is evaluating multiple coaches. You know the order has not been assigned to a specific coach yet if it says “Unassigned order.”

A customer has not yet purchased time and is evaluating coaches:
Finally, if a new experience customer “self-serves” (reaches out to a coach without talking to the Leland team) and schedules an intro call, an Opportunity will be sent. When scheduling the intro call, the customer will indicate which standardized offerings they are interested in purchasing. The Opportunity you receive will show which offerings they have selected and what your payout will be if they purchase. These Opportunities will have a “new lead” tag instead of the “new client” tag.

What does the customer see in the new experience?

The two biggest changes in the new experience are tiers and standardized packages.

Tiers

The goal of the new experience is to create a system in which the customer can purchase upfront and be matched to a coach later. The biggest issue in doing that in the current experience is pricing. For example, Leland may sell a customer a $1,000 package that offers 10 hours of help ($100/hour). Later, we match the customer to a coach whose hourly rate is $85. The customer feels ripped off because booking directly from the coach would have been cheaper.

To solve this issue, we have categorized coaches into one of three (four in some categories) tiers and set a defined rate for coaches in that tier, overriding the coach’s set hourly rate. The coach’s tier/payout depends on the amount of coaching and professional experience they have.

Standardizing hourly rates by tier ensures that customers' prices and rates on a coach's profile align. Note that we did our best to categorize coaches in a thoughtful way that will drive bookings. Coaches are able to upgrade tiers as they gather reviews and level up as a coach.

Packages

Similar to pricing, custom packages also pose a challenge for selling upfront. When evaluating a packages in their category of interest, the customer may look through an overwhelming number of packages, most of which have only slight differences (perhaps in structure, hours offered, or price). To simplify and speed up the buying experience for customers, Leland has created a library of stand packages that coaches can opt into offering.

Screenshots of Customer Experience

Buying Time

When purchasing time, we’ve baked in discounts if the customer commits to more coaching; those discounts come from Leland’s take. We also provide discounts if they subscribe to coaching, which also come from Leland’s take.

Standardized Packages

In the new experience, we are showing Leland created, standardized packages on the search page.

We are also showing all the packages a coach has opted to offer on their profile.

Key takeaways:

Leland is going to start moving more customers to a “new experience.” These customers may potentially be seeing a different hourly rate.
You can know a customer is in the “new experience” if they come from the Opportunities flow.
You can view your tier and expected hourly take-home on the Opportunities page.

Product Updates