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Leland+ Content & Course Creation Guide

How to create standout content and courses for Leland+

Updated over 2 months ago

Once you’ve created content, you can submit it in the Leland+ Tab of your coach portal, or click the button below.

👉 Looking for inspiration? Explore a list of high-demand content requests here.

Get Started With Content


What Counts as a Resource

Resources are the building blocks of Leland+. They’re the individual pieces of content — videos, PDFs, or downloadable templates — that customers can watch, read, or use to take action right away.

Here’s a quick overview:

  • Videos: Short lessons, mock interviews, recorded classes, or walkthroughs.

  • PDFs: Examples, guides, or reference documents like essays, resumes, cover letters, or interview prep packets.

  • Downloadables: Templates and workbooks in Excel, PowerPoint, or Word — think trackers, models, or brainstorming forms.

Each resource earns money based on time spent on each piece of content.

What Makes a Great Resource

  • Clarity: Have a specific purpose and clear takeaways.

  • Accuracy: Everything should be factually sound and well organized.

  • Specificity: Tailor the resource to a particular audience or category.

  • Polish: Clean design, easy to read or follow, professional but approachable.

  • Authenticity: Unique insights (not AI-generated) and unique style (create content that feels like you, no need to use Leland colors or branding).

How to Create Resources

📹 Videos

  • Keep them 3–10 minutes for most topics (longer is fine for deep dives or mocks).

  • Use high-definition video (720p+ resolution) with a 16:9 ratio (fits horizontally on a computer screen like a YouTube video).

  • Record in a quiet, well-lit space with a tidy background.

  • Start with a short introduction about yourself and what viewers will learn, and end with a clear next step.

  • Add visuals (slides, whiteboard, or on-screen examples) to keep things engaging.

  • Recommended tools: Canva (or Zoom, Loom, Google Vids, Camtasia, iMovie, Screenflow, Snagit, etc.).

📄 PDFs

  • Examples: essays, resumes, cover letters, interview guides, or question banks.

  • Keep under 50 pages. For guides, we recommend 2+ pages of content.

  • Include original prompts for essay examples.

  • Redact all PII properly before submitting.

  • Use clear titles, section headers, and bullet points.

Example PDFs

  • Resume - Bain | Associate Consultant Intern | US Based | Female

  • Common App Personal Statement Tips

  • Top 10 Tips for Virtual Presentation Mastery

  • Before You Hit Submit Worksheet

⬇️ Downloadable Resources (.XLSX, .PPTX, .DOCX)

  • Examples: networking trackers, recommender prep packets, feedback rubrics, financial models, or study planners.

  • Include a short “Read Me” or instructions section; video instructions are highly recommended to maximize engagement.

  • Label inputs and outputs clearly if you’re submitting a model.

  • Maintain consistent formatting and working formulas.

Example downloadables

  • Case Prep Feedback Rubric

  • Clipboard Health - Analysis

  • Practice Paper LBO — With Notes

  • Dental School Application Timeline

🎥 Free Event Recordings

  • Valuable, organized, and relevant sessions only.

  • Professional audio/video and clean visuals.

  • Introduce yourself, end with a takeaway.

  • Coach-planned events can be uploaded via support ticket (submit in the bottom-right corner of this page); Leland-planned events are added automatically.

  • Uploading an event recording also grants Leland+ access.

Resource Best Practices

  • Do not use external logos, links, or promotions.

  • We will not upload content that feels overtly AI-generated.

  • We will not upload content that's available for free online (e.g., a YouTube video).

  • Cite public frameworks responsibly and build upon them with your own insight.

  • Plan for specific, actionable, and detailed resources as these tend to perform best.

Get Started With Courses


What a Course Is

Courses are structured learning experiences that go deeper than individual resources. They’re designed to be a step-by-step guide from understanding to applying a concept.

A standard course has 2+ modules, and each module includes 4-8 resources (videos, PDFs, or templates). Every video and activity should build toward a clear, tangible outcome.

How to Earn with Courses

Every resource inside your course contributes to your total engagement, which determines your payout. Courses that combine short, focused videos with strong templates and clear action items usually perform best.

How to Build a Course

📘 Step 1: Plan Your Idea

Before creating, confirm the topic and scope. You can see Example Course Topics at the bottom of this page or check out the content request list for inspiration. This ensures your course fills a need in the library and saves you time later.

🎢 Step 2: Structure Your Course

A helpful flow looks like this:

  1. Overview: Introduce the topic and what learners will gain.

  2. Strategy and Frameworks: Explain key concepts and approaches.

  3. Application: Include templates, examples, or exercises.

  4. Wrap-Up: Summarize and point to next steps or related coaching.

📋 Step 3: Create an Outline

Make a copy of this template and fill in:

  • A course title and description

  • Module titles and descriptions in order

  • A list of planned resources (videos, PDFs, templates) for each module

🛠️ Step 4: Produce the Resources

Follow the same quality standards used for individual resources: HD video, clean audio, clear writing, professional design, and category-specific insights.

📦 Step 5: Organize and Submit

  1. Fill out the necessary information and submit your Course Details.

Example Course Topics

Education

  • “Crafting Your MBA Story”

  • “Essay Writing for Stanford GSB: What Matters Most & Why”

  • “Medical School Interview Essentials”

Career

  • “Mastering the McKinsey Interview Process”

  • “Product Management for AI and Data”

  • “Private Equity Modeling Basics”

Test Prep

  • “GMAT Quant Fundamentals”

  • “LSAT Logical Reasoning Deep Dive”

Keep the tone supportive, organized, and approachable.

If you have any questions regarding our policies for Leland+ Resources and Courses, please refer to our Leland+ Policies page.

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