Once you’ve created content, you can submit it in the Leland+ tab of your coach portal, or click the button below.
👉 Looking for inspiration? Explore a list of high-demand content requests here.
General Requirements
Our goal is always to showcase high-quality, valuable content that enhances everyone's experience on Leland. Here are a few high-level guidelines:
Content on Leland+ cannot exist elsewhere for free.
Content should be made for Leland+ and not branded for any other platforms.
Contributing to Leland+ is a great way to further your brand, build your audience, and generate 1:1 coaching leads. To maintain a consistent and trusted environment, please refrain from referencing outside companies, personal branding, and any services not on Leland.
Content you submit can exist as a standalone resource or be part of a larger course.
You no longer need to link to your coach profile in the Leland+ content you create. The updated version of Leland+ will automatically link your coach profile to anything you submit.
We will reject (or request edits for) content that contains any of the following:
Misinformation or Unverified Claims: Content that is false, misleading, or can't be backed up with reliable sources.
Publicly Available Content: Material that is already widely accessible on the internet.
Copyright Violations or Unlicensed Materials: Any content you don't have the rights or necessary licenses to share.
Personally Identifiable Information (PII) Without Consent: Sharing private information about individuals (email addresses, phone numbers, addresses, names, etc.)
Inappropriate or Discriminatory Content: Material that is offensive, hateful, or promotes discrimination of any kind.
External Branding or Promotion: Visible branding from other companies or direct verbal promotion of external services, content, or competitors.
Review the specific requirements for each content type below.
📹 Videos
Create standalone videos that are rooted in specific insights, examples, and deep-dives. Videos that are 3-10 minutes typically do well, but they can be longer for mock interviews, recorded classes, or other topics that require more in-depth explanation.
Content Guidelines
Include supporting visuals like slide decks, interactive websites, or a whiteboard.
Design content that’s valuable, focused, well-organized, and accurate for your target audience. Your personal knowledge and insights are what make your content unique and valuable.
Start with a brief introduction of yourself and your qualifications, and end with a clear summary or CTA—avoid awkward pauses or abrupt endings.
Formatting & Quality Guidelines
Ensure audio is free from background noise, echoes, or distortion. Viewers need to hear you perfectly to understand your message. We highly recommend using an external microphone or headphones.
Deliver your content with an energetic tone, clear speech, and minimal filler words. Avoid rambling, “ums,” and excessive pauses.
Ensure your video is free of recording software elements like Loom buttons or timestamps.
Ensure all visuals are sharp, not blurry or pixelated. Videos must be a minimum of HD 720p quality.
Film your videos in a 16:9 (horizontal) aspect ratio. This ensures your content displays correctly across all devices.
Use a background that’s clean and free of distractions.
Dress professionally, and ensure you have good lighting so you are clearly visible without harsh shadows.
Keep your video visible throughout the video and in a consistent spot that doesn’t block your content.
Additional Resources
Recommended video tools
Recommended video tools
Loom
Loom is a popular choice for recording educational videos due to its user-friendly interface and convenient features. It allows users to easily capture their screen, webcam, or both simultaneously, making it ideal for tutorials, demonstrations, and presentations. Loom also offers tools for annotating and highlighting important information during the recording, enhancing the clarity and effectiveness of educational content.
Our video tool recommendation for Leland+ content is Loom, but you can use any video software that works for you!
Note: For free users, Loom imposes a five minute restriction per clip. See other options below.
Here are the steps to use Loom:
Head to Loom — you don’t need to do anything other than create a free account. As a free user, you can make up to 25 videos.
Choose the desired recording mode: screen, webcam, or both. Most coaches present a slide deck and talk through it and thus choose the “both” setting.
Adjust the recording area and settings according to your needs. You may be prompted to enable the microphone and webcam. See Best Practices below for what to watch out for.
Start the recording by clicking the record button. While recording, you can annotate or highlight important information on your screen.
Once you finish recording, click the stop button to end the recording. Review the recording before you save it and make any necessary edits / adjustments.
Combine the video clips using a tool like Clip Champ or iMovie if necessary
Save the video and upload it here (see “Video Content” in the Leland+ tab of your coach profile). We will review the video, upload it to the hub, and send you a confirmation when complete.
Zoom
Recording a video of yourself talking through a presentation on Zoom is an easy, free option. You can share your screen with a deck and use the annotate tool as needed as well. The record option is available under the “more” tab when screen sharing, as pictured below:
After you complete recording, you will see a pop up that the video is converting. Once the video is converted, it will open a folder with the video file.
Other Options
Slide deck templates and best practices
Slide deck templates and best practices
Branded Deck Templates:
Create a copy and then edit it to make your own.
✅ Do
✔️ Keep the content concise and focused (avoid long chunks of text)
✔️ Use clear and visually appealing visuals
✔️ Ensure the slides are well-structured and organized
✔️ Use consistent branding and design elements (see assets page)
❌ Don’t
❌ Include external brand logos (not Leland)
❌ Submit content that exists elsewhere (without taking it down)
❌ Overload slides with excessive or difficult to read text or information
❌ Include irrelevant or off-topic content
❌ Use copyrighted materials without proper permission
❌ Use excessive animations or transitions that distract from the content
📄 PDFs
Upload PDFs that are specific to a category and can serve as either an example or a guide:
Common examples include resumes, essays, recommendations, cover letters, and banks of questions/drills. If you are submitting an example that is not your own (e.g. from someone you coached), please make sure you have permission.
Common guides share general tips, advice for specific companies, or explanations of a concept.
Content Guidelines
Include the original essay prompt(s) in the document (for example essays and recommendations).
Limit the length of a single PDF resource to 30 pages.
Redact all sensitive information (emails, phone numbers, addresses, names, etc.)
Here’s how:Open your PDF in a dedicated PDF editing software like Adobe Acrobat, PDFelement, or Preview (on Mac).
Look for a feature called "Redaction" or "Redact."
Select the text or area you wish to black out using the redaction tool.
Apply the redaction to permanently black out all sensitive information. This ensures the sensitive content cannot be recovered.
Save the modified PDF with a new file name to avoid overwriting your original.
(If you'd prefer, you can submit your content and request that the Leland team redact the sensitive information.)
Formatting & Quality Guidelines
Include a clear, prominent title that is larger, bold text, and not highlighted.
Divide your content into clearly labeled sections, and optimize spacing and organization for easy navigation and consumption (use bullet points and short paragraphs).
Use fonts that are easy to read and ensure there is enough contrast between the text and background.
Additional Resources
Templates
Templates
Coming soon!
Example PDFs
Example PDFs
Resume - Bain | Associate Consultant Intern | US Based | Female
Common App Personal Statement Tips
Top 10 Tips for Virtual Presentation Mastery
Before You Hit Submit Worksheet
⬇️ Downloadable Resources (.XLSX, .PPTX, .DOCX)
Downloadable resources help users practice and manage the processes relevant to a specific category.
Many of our most popular downloadable resources help kickstart tedious tasks or push the customer to do something they hadn’t thought about before — think an MBA reflection questionnaire or a case prep feedback rubric.
Common downloadable resources include models, resume templates, timelines, preparation docs, cover letter templates, brainstorming forms, and workbooks.
Content Guidelines
Make sure the template is tailored to the category. The best-performing templates are those that are specific, unique, and include an element of expertise.
Include a “Read Me” or “Instructions” section where applicable.
When submitting a downloadable resource, you can optionally upload an accompanying explanatory resource. For example, this could be a PDF explaining how to use a financial model or a video walkthrough of the best way to use a workbook. This can be especially useful for more complex downloadable resources.
Formatting & Quality Guidelines
Ensure the template is uploaded in the correct format.
Use consistent formatting to make the template easy to understand and navigate.
Specific Requirements for Excel Models
The models you submit should be good enough for a candidate to land a job at a professional financial services firm.
The formatting, language, and logical flow of the model must be clear to a reader and aligned with industry best practices.
If the model is tailored to a specific industry, ensure it is clearly labeled as such (e.g., real estate private equity).
Ensure all formulas within your model function correctly and produce accurate results. The data within your model should be consistent.
If you prefer to convert your model to a PDF, ensure all formulas and interactive elements are visible and instructions are sufficient for someone to recreate the model.
Label all inputs, outputs, and intermediate calculations clearly (use standard color coding). Use consistent naming conventions.
Additional Resources
Examples
Examples
Case Prep Feedback Rubric
Clipboard Health - Analysis
Practice Paper LBO — With Notes
Dental School Application Timeline
🎥 Free Event Recordings
Event recordings are accessed through Leland+ (they are not automatically uploaded to Leland+; see below for more details). This makes it easy for users to access content in one place and connect with coaches from events. We no longer upload entire recordings to YouTube or provide one-off Zoom links or .mp4 files.
Attendees who want a recording will receive a link to view it in Leland+. To watch, they’ll need to sign up for a Leland+ trial or have an active Leland+ subscription.
For coach-planned events, recordings are not uploaded automatically. If you plan and host your own event, please submit a support ticket to request that your recording be added to Leland+.
For Leland-planned events, we’ll upload the recording for you automatically.
Content Guidelines
To be eligible for upload to Leland+, an event must
Be valuable, focused, well-organized, and accurate for your target audience.
Include supporting visuals like slide decks or a whiteboard.
Start with a brief introduction of yourself and your qualifications, and end with a clear summary or CTA—avoid awkward pauses or abrupt endings.
Contain clear audio, video, and a professional background free of distractions.
Getting access to Leland+
Coaches now gain access to Leland+ by having an event recording uploaded to the platform. If you uploaded an event recording but don't have Leland+ access, please submit a support ticket.
🔒 Content Uniqueness & Copyright Compliance Policy
All materials you upload are automatically protected under copyright law the moment you create them. You retain the copyright and intellectual property for all content you submit to Leland+. Adding a copyright notice or a subtle watermark is optional, but it can help clarify ownership. Coaches may add a short notice such as (© 2025 Your Name) at the bottom of a document.
Please do not include links, logos, promotions, or external branding in your materials.
This policy ensures that everything published on Leland+ is your own original work and that it complies with copyright regulations, especially when referencing or adapting third-party sources. Below are some general guidelines to help you maintain both originality and compliance.
General Guidelines
Do not copy other materials verbatim
You can't simply change a few words or numbers and consider it original content
Never directly copy and paste case studies, questions, or explanations from copyrighted sources (websites, books, prep courses, etc.), even if they are publicly available.
Always Transform the Content
If you choose to use a particular example or question as inspiration, your work must be meaningfully different from the original, which includes all of the following changes:
Context - Write a new, original version that includes a different tone, industry, company, and context.
Content - Change key data points, terminology, and scenario descriptions.
Structure - Ensure you're not paraphrasing and use your own insights, frameworks, or strategic reasoning.
If referencing a well-known source (e.g., McKinsey's public materials or Harvard Business Review frameworks), give proper attribution by citing the source. This source should inform and support your original content, not serve as its main substance.
Management Consulting Case Interview Dos and Don'ts
Management Consulting Case Interview Dos and Don'ts
✅ Do:
Write a new case prompt based on your own insights and ideas.
Create original charts, data, and interview dynamics.
Include unique layers of analysis (e.g., a profitability twist, M&A angle, market sizing component).
Include personalized coaching tips or industry context that enrich the learning experience.
❌ Don’t:
Copy entire cases from prep platforms like CaseCoach, consulting firms like Bain & Company, or school-specific consulting clubs like Wharton.
Take a public case prompt and rewrite it using a different industry or company.
Reuse diagrams, exhibits, or proprietary case libraries without transformation.
GMAT, GRE, LSAT, SAT, etc. Practice Questions Dos and Don'ts
GMAT, GRE, LSAT, SAT, etc. Practice Questions Dos and Don'ts
✅ Do:
Create your own practice questions using skills, structure, and difficulty levels found in the official exam.
You should be able to write practice questions without referencing a practice question owned by someone else.
Explain reasoning in your own words and teaching style.
❌ Don’t:
Copy retired or licensed GMAT questions (including from the GMAT Official Guide, GRE Prep Club, etc.).
Use screenshots or reworded versions that maintain the same core logic or structure as the original.
Change subjects and numbers of existing questions.
Summary
Each of these content types are valuable to customers. You’ll be paid out as customers watch video content, view PDFs, and download resources.
Remember that specificity is key! The best content is tailored advice for the respective category and includes useful insights for topic companies in the space.
A Leland team member will review the content you submit to ensure it meets our high bar for quality outlined above.