Discount codes offer a lead either a percentage or dollar amount off of a certain offering. Discount codes are a great way to help a lead convert to a paying client — it often just sweetens the deal and helps someone feel confident in taking the next step.
You can create discount codes here. You have the ability to control the dollar amount off, the percentage off you are offering, or a minimum spend threshold the client needs to meet for the discount to apply. You can issue discount codes individually (for a specific client after a great intro call, strong engagement, or to help someone commit) or in bulk (for example, offering 5% off for all attendees of a free event to encourage momentum and follow-through).
Discounts work best when they are intentional, not automatic. Your expertise and the outcomes you help clients achieve should remain the core value. A thoughtful discount can reduce friction and help someone move forward — without lowering the perceived value of your coaching.