Create your first company profile
Customers start by creating a company profile so LenGrowth has a company to analyze, organize, and route work against.
When to use this
Use the create-company flow when:
You are adding your first company to LenGrowth.
You want to track a separate business in the same account.
You need LenGrowth to start from a fresh company profile instead of an old or incomplete one.
You are ready to give the product enough context to generate the first useful workspace view.
If the company already exists and you only need to update the details, use the edit flow on the company route pattern /companies/[id]/edit instead of creating a duplicate.
Step-by-step
If you already have companies in the account, you can also open https://lengrowth.com/growth and use the Add Company button there. On the dashboard, the button may read Add Your First Company or Add another company depending on whether there are any existing company profiles.
The onboarding flow begins with two options:
Existing business
New idea
Choose Existing business if the company already has a real operating history, customers, or a live business to analyze.
Choose New idea if you are still shaping the offer, validating demand, or preparing to launch.
This choice affects which questions appear next. It also changes the kind of profile LenGrowth builds in the background, so do not pick one just to move faster.
For a new idea, the setup flow asks about:
Business Stage
Who is involved?
Most important next goal
Business Idea
Target Market
Initial Budget
Company Name
I already have a website
Social Media Links
For an existing business, the equivalent early questions include:
Current Business Stage
Team Context
Most important next goal
Company Name
Website
Industry
Description
Business Presence
Physical Locations
Target Audience
Competitors
Tags
Social Media Links
The labels in the UI are important. If you are helping a customer over chat, point them to the exact label they should look for rather than describing it in abstract terms.
The goal is to provide enough context for LenGrowth to understand what kind of company this is and what work matters first.
For a new company, the most important fields are the business idea, the target market, and the target audience. The form also allows an optional budget and an optional company name.
For an existing company, the key fields are the company name, industry, description, and target audience. The website, business presence, physical locations, competitors, tags, and social links help refine the profile.
Do not worry about filling every optional field. But if a field is marked with an asterisk in the form, the app expects it before you can continue.
The onboarding screen includes a live summary area that shows what the system is learning about the company.
There are a few things worth watching in that summary:
the company path, so you can confirm whether the setup is being treated as a new idea or an existing business
the operating context, so you can verify whether the team size makes sense
the customer route, so you can confirm whether the business is mostly online, hybrid, or local-first
the public presence, so you can see whether a website was captured or still needs guidance
the context field, so you can confirm the main description looks right
If LenGrowth needs to make an assumption, it will show that in the onboarding readout. That is useful when the user is not completely certain yet, because it makes the assumption visible before the company is created.
When the setup looks right, choose the final action to turn the profile into a real company in LenGrowth.
After the profile is saved, the app opens the company workspace for that company. In practice, that means the next step is not another empty form. It is the company page where the first-run flow, tasks, and company summary can continue.
Once the company is created, LenGrowth uses the profile to determine the next state of the company workspace.
Depending on the information you provided, the workspace may show:
a queued or running assessment state
a missing-information state if important details are still required
an initial guidance state if the company has enough context to proceed
a standard company workspace view if the company is ready for normal work
You do not need to decide which state it should be before creating the company. LenGrowth uses the profile details to choose the next state for you.
If the company has a live website, that can influence the first-run experience. If there is no live website yet, the setup flow can still continue, but the platform will rely more on the company description, industry, and other profile fields.
This is the most common issue in the create flow. If you choose New idea for an operating company, LenGrowth may ask for the wrong context. If you choose Existing business for a company that is still only an idea, the follow-up questions may feel too specific too early.
The form will not accept empty required fields. More importantly, even if a field technically passes validation, a very thin answer can leave the company workspace with too little context to be useful.
If you add a website, make sure it is a public URL that users can actually reach. The edit form makes it clear that only a live public website is analyzed. Drafts generated inside LenGrowth are tracked separately and should not be used as the company website.
If you are working on the same business, update the existing company profile rather than creating a duplicate. Use /companies/[id]/edit for the update flow.
The company has to exist before LenGrowth can attach tasks, assessments, or workspace state to it. Save the profile first, then continue in the company workspace.
Common problems
If something does not look right, confirm you are using the correct account, page, and permission level.
Related articles
Company edit route pattern: /companies/[id]/edit
Company workspace route pattern: /companies/[id]