This article explains the fields customers see when they create or edit a company profile in LenGrowth.

Use the company profile editor when:

If you only need to work on tasks, pipeline items, or reporting, stay in the company workspace instead of editing profile fields.

The form has two different paths.

The new-company path is for customers who are still shaping the offer. The visible labels include:

This version of the form is intended to help LenGrowth understand the idea before there is a full operating history. The required fields make sense for that stage: the business idea, the target market, and the target audience are the core pieces of context.

The existing-business path is for companies that already have an operating business. The visible labels include:

This path is the right one when the company already has a live offer, an audience, and some history LenGrowth can use to understand the business.

The company name is the visible name of the business in LenGrowth.

For an existing business, it is required. For a new company, the field is optional in the create flow and may be filled later.

Use the real operating name if you have one. If you do not, do not invent a name just to satisfy the form. It is better to save a clear idea than a misleading label.

The website field appears on both paths, but the copy is different.

In the existing-business editor, the form says Website and explains that only a live public website will be analyzed. Drafts generated inside LenGrowth are tracked separately.

In the new-company flow, the field is labeled I already have a website and is clearly optional. Use it when the company already has a public URL or landing page that LenGrowth can use during onboarding.

The Industry * field appears in the existing-business path.

Keep this simple and specific enough to be meaningful. The form accepts a plain description like the business category or field, and it uses that context later when LenGrowth organizes the company profile.

The Description * field is one of the most important fields for existing companies.

Use a concise but concrete summary of what the business does, who it serves, and what makes the business different enough for LenGrowth to understand. A one-line generic description is usually not enough.

The target audience field appears in both flows and is required where the form marks it with an asterisk.

This field answers the question, "Who is this for?" The more specific the answer, the better the first tasks and recommendations tend to be.

The business presence field appears in the existing-business editor as Business Presence.

The available choices are:

This field helps LenGrowth understand whether to focus more on online growth, local-first tactics, or a mix of both.

The Competitors field is optional and accepts a comma-separated list.

Use this when you want LenGrowth to have a clearer sense of the market landscape. If you add multiple competitors, separate them with commas as the form instructs.

The Tags field is also optional and accepts comma-separated values.

This is a lightweight way to add search-friendly descriptors like startup, b2b, or saas. Use tags that make sense for your own team rather than trying to fit a marketing taxonomy.

In the new-company flow, Business Stage * and Who is involved? help the app understand how early the company is and how many people are involved.

In the existing-business flow, the equivalent fields are Current Business Stage and Team Context.

These fields matter because LenGrowth uses them to choose the right starting context. A solo founder at idea stage does not need the same first recommendations as a multi-team business that is already operating.

This field appears in both flows and is one of the strongest signals in the form.

The new-company options include:

The existing-business flow uses a similar set of choices, starting from the needs of an operating business.

Use the option that best describes what should happen first. If the goal is wrong, the task flow will usually feel wrong too.

The Social Media Links section appears in both flows.

Use it to attach the company's public social accounts when they matter to the business. The form does not ask for a specific number of profiles, so add the links that are actually useful.

When the form is saved, LenGrowth returns to the company workspace route for that company.

In the company workspace, the profile fields are not just stored and forgotten. They help the product decide whether the company should be in a missing-information state, a queued assessment state, a running assessment state, or a normal workspace state.

If the company still needs more information, the app will show that as part of the onboarding state instead of pretending the profile is complete.

Look for the asterisk in the label. In the code-backed form, fields such as Company Name *, Industry *, Description *, Target Audience *, Business Stage *, Business Idea *, and Target Market * are required depending on the company type.

Do not use a draft or staging URL as the company website unless it is genuinely the live public site the customer should treat as canonical. The editor copy specifically says that only a live public website is analyzed.

Choose the closest real priority. The goal should reflect what needs to happen first, not what sounds best in a growth plan deck.

That is expected. The form changes based on the company type and whether you are creating or editing. The labels are different because the product is collecting different kinds of context.

The Physical Locations field is optional, but it is useful when the business serves a specific area or has a store, office, or local service region.

The copy in the form suggests using city, region, service area, or location notes. That is enough detail for the product to treat the business as local, hybrid, or online-first.