At Life's Abundance, we emphasize quality and safety. That's why we don't use artificial flavors or colors in any of our formulas. Based on this and on the care that we put into every product, for a long time we proudly proclaimed our products to be all natural.

However, the regulatory definition of natural has changed to exclude added vitamins, which we use in several products. And so, we no longer use the term "natural" in our marketing.  

Our compliance with this regulation does not change the premium quality or safety of Life's Abundance products in the least. Quite to the contrary! The investment we make in abiding by regulations is one of the steps we take to ensure the longevity and stability of our company so that we can continue our mission of helping to improve the health and wellness of families, including pets, for years to come!