Transparency is one of the pillars of Life’s Abundance, so we’re more than happy to explain the recent price increases you may have noticed. Price adjustments can raise concerns, so we want to clearly outline why these things happen.

First and foremost, we remain committed to offering you the same high-quality, premium products you’ve come to expect from us.

While incremental price increases are a regular and necessary business practice, we acknowledge the pandemic-related price shift seen across the marketplace in 2022 was extraordinary.

However, we’re pleased to inform you we’ve been able to keep prices more stable going into 2023. This year’s increases are significantly lower than those experienced in 2022 - around half of last year's rates and remaining below the industry average.

For example, for the average dog eating our dry food, it will add up to about $0.06 per day.

Commitment to Quality. It’s worth emphasizing: we haven’t compromised our products' quality, ingredients, or sizing. In fact, we’ve continued making improvements along the way, including Firmtastic - an innovative addition to our line of pet foods and treats and part of our commitment to providing you with excellent, effective products.

Longer Timeframe. It’s been 17 months since our last price adjustment, longer than the usual annual cycle. We strived to maintain price stability throughout this period while also adapting to the challenges posed by the ongoing headwinds in our industry.

Ingredient Contracts. Our ability to secure ingredient contracts has played a vital role in ensuring price stability for our foods over the past year and through the end of 2023. We continue to provide you with consistent and high-quality products by maintaining reliable supply chains.

Industry-wide Factors. You only need to go to the grocery store to know that price adjustments aren’t unique to our company. The entire industry has experienced price increases, with some manufacturers even altering their formulas and ingredients to find savings. Even though these changes may not be immediately apparent on the product labels, we don’t accept this approach. In contrast, we maintain the same high-quality ingredients while keeping prices reasonable, delivering true value for your dollar.

Other external factors have also contributed to the need for price adjustments:

Increased Fuel and Shipping Costs. We all remember the shock at the pump as fuel prices surged last year. Although fuel and shipping costs are gradually decreasing, the surge, instability, and peak prices in freight significantly impacted our operations and so many other aspects of our business.

The good news: You can always count on our quality. As stability gradually returns, we’re hopeful this will be the last of significant price increases for some time. We aim to return to more typical levels, ensuring the best value for you and your furry companions.

We appreciate your understanding and continued support during these times of change and our dedication to delivering the highest quality products remains unchanged.

Should you have any questions or concerns, please don’t hesitate to contact our Customer Care team. Thank you for being a valued part of our community, and we look forward to serving you and your pets for many more years to come.