Lifesight Audiences helps marketers, advertisers and agencies to reach the right offline consumer. Lifesight profiles individuals based on the real world affinities that they show and categorizes consumers into various brand affinity and category affinity segments. Customers can activate Lifesight audiences in their DSPs/DMPs by logging into Lifesight platform.
Lifesight audiences can be activated in :
2) Google Marketing Platform (DV360)
5) The Trade Desk
6) Media Math
7) App Nexus
12) Oracle Data Cloud