Our attribution tool works using a pixel based implementation in your respective DSP or ad network. To begin, you will need to complete the “Create Tracker” process that will then generate the pixel (tag) to be implemented. This will allow the tool to generate reports that you can use to attribute your campaigns to offline store visits as well as optimize your campaigns.
You can create trackers by navigating to 'Attribution' menu
Click below icon displayed on the left side of main menu.
Select ‘Create Tracker’ from the menu
The CREATE TRACKER wizard involves 6 Steps. You will need to enter several pieces of information to complete this process. Please prepare the information before you begin so you can easily generate the pixel and implement them.
You will require the following information:
- Partners – Which Delivery Partners you will be running your campaigns on.
- Budgets – How much you are spending on each Partners
- Flight – How long you will be running your campaign. You may also specify your preferred attribution window
- Places – Where you want to attribute your campaigns to.
- Competitors - You can add max 3 brands as competition.
Step 1 - CAMPAIGN NAME AND FLIGHT
In Step 1, please complete the following:
Campaign Name: Enter a meaningful name to represent your campaign (i.e. Summer Campaign, New Year Promo, Holiday Campaign, etc.)
Campaign Flight: Then set campaign flight dates by selecting the campaign start and end dates accordingly.
Attribution Flight: Set the attribution start and end date if you want to manually set the attribution window. If you don’t wish to set the attribution date manually, the system will automatically set the attribution window.
Step 2 - SELECT MEDIA PARTNERS
In Step 2, please choose media partners that would be used for ad delivery.
Step 3 - SELECT PARTNER BUDGET & IMPRESSIONS
In Step 3, please complete the following:
Partner Budget: Mention partner wise planned budget. Mentioning exact budgets would help in determining correct partner wise Cost per Visit (CPV). The budget amount you specified is always in USD ($). For example:- If you enter 10000, then it means US$ 10,000.
Partner Impressions: Mention partner wise impressions as per media plan. : For click only campaigns, please mention the number of clicks under impressions.
Step 4 - SELECT PLACES
In Step 4, you have to select the places you want to track for your attribution places (also known as conversion places). This will be the locations you want to attribute your ad views/clicks/engagements to. To add places, you will need to search places either by Brands (i.e. Starbucks, KFC, McDonald's, etc.) OR Categories (i.e. Fast Food, Restaurant, Cinemas, etc) with further filtration available by ‘States’ and ‘Cities’. By default, the search will be limited to the country you operate in.
Search Result: After you click Search, a list of locations will be displayed. In the example above, a search for Adidas in the state of Karnataka with city as Bangalore was done and there were 16 places found.
Select Places : You can select multiple locations manually by clicking the checkbox from the list of available places. You can also 'Select All' or 'Remove All' locations using the button above the list.
Step 5 - SELECT COMPETITORS(S)
In Step 5, you can select upto three competitor brands to measure your campaign against. The system will automatically pick up the competitor store closest to your attributed brand store.
Note: This screen is available for check only if adding of attribution places is done by 'brands' search. This feature is not available if places are added by ‘category’ search. Adding competitors will help you evaluate the performance of your own brand against them. This step is optional and you can simply skip it if you don’t wish to add competitors.
Once competitors are done adding, hit ‘Create Tracker’.
STEP 6 – COPY TRACKER
The attribution campaign has now been created successfully and this has generated specific pixels (tags) for each of your media partners.
In Step 6, select the ‘Media Partner’ that you have selected at time of tracker creation from the dropdown menu. Then select the 'Creative' type.
You can now copy the tracking code and paste in your respective selected media partner interface.
The trackers will look similar to the above figure.
Please note that trackers are media partner specific with macros embedded in them for value substitution. Macro parameters in trackers will change basis the media partner used.
For full detailed instructions on adding Tracker (Pixel) to your site or modifying an existing pixel, visit Installing a Tracker (LifeSight Pixel)