Audience segments are made up of various attributes, characteristics and behaviors. In this section you can learn how to view these insights.

To view your audience insights, click on the insights icon in the audience list or click on the audience name as shown below:

You can view these insights about the audience:

Demographics (Gender and Age Groups)
View what is the demographic make up of this audience segment.

Segments (Brand, place category segments and geo-behavior segments)
View what are the brand affinities and place category affinities of your audience segment.

Devices (Make, Model and Carrier)
View which devices and what carrier your audience segment uses.

App Usage (App Name, App Category and Interests)
View which apps and categories are being used by your audience segments.

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