ScreenIQ is a mobile audience-based OOH media measurement, insights and planning tool. OOH media owners and agencies can use the tool to ensure that the right OOH locations are selected for a target audience.
Lifesight's best in class mobile audience segments data is used to determine where they are concentrated within all available OOH locations. Users can do the following
- Measurement - Measure impressions and unique users seen around billboards, using human mobility data.
- Insights – Understand audience insights such as demographics, affinities and personas.
- Planning – Use the data to select the optimal media properties to display campaigns.