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How to create retention graphs or cohorts?
How to create retention graphs or cohorts?
Hamzah Chaudhary avatar
Written by Hamzah Chaudhary
Updated over 10 months ago

Here’s an example of how to build a cohort retention chart. It’s using:

  1. A dimension that defines your cohort

  2. Another dimension that defines the time series that you’re measuring retention over

  3. A metric for the total number of retained things

  4. A metric for the total number of things

  5. A table calculation that divides retained / total (to get % retention)

  6. Sorting by first dimension and then by second dimension

I then use pivoting in the chart configuration and conditional formatting.

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