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How to create retention graphs or cohorts?
How to create retention graphs or cohorts?
Jose Rego avatar
Written by Jose Rego
Updated over a week ago

Here’s an example of how to build a cohort retention chart. It’s using:

  1. A dimension that defines your cohort

  2. Another dimension that defines the time series that you’re measuring retention over

  3. A metric for the total number of retained things

  4. A metric for the total number of things

  5. A table calculation that divides retained / total (to get % retention)

  6. Sorting by first dimension and then by second dimension

I then use pivoting in the chart configuration and conditional formatting.

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