🧭 Overview
You can create multiple Earn Points Rules by going to Line Loyalty > Loyalty Program to reward customers for completing specific actions, such as signing up, placing orders, celebrating birthdays, or engaging with your brand on social media.
✨ 1. Sign Up
Reward new customers when they create an account on your store.
Trigger: Customer creates a Shopify account.
Recommended points: 50–200 points.
Best for: Encouraging first-time visitors to register and start earning right away.
💡 Tip: You can customize the name of rule and upload your custom icon too.
🛍️ 2. Place an Order
Reward customers every time they make a purchase.
Trigger: Customer completes an order in your store.
Options: Reward based on total amount spent (e.g., 1 point per $1 spent).
Earn fixed number of points order (e.g., 200 points per order).Recommended setup: “Spend $1 = 1 point”.
🎯 This is the most effective rule for driving repeat purchases.
🎂 3. Birthday
Celebrate your customers’ special day with bonus points.
Trigger: Customer’s birthday (they’ll need to enter their date of birth in the widget).
Recommended points: 100–500 points.
Timing: Points are automatically awarded on the customer’s birthday.
💡 Tip: Pair this with a birthday email for an even more personalized experience.
📝 4. Post a Review (Judge.me)
Reward customers for posting verified product reviews using the Judge.me app.
Trigger: Judge.me confirms a new product review.
Integration required: Ensure Judge.me is installed and connected under Line Loyalty > Integrations.
Recommended points: 50–150 points.
🔗 This encourages authentic reviews and builds social proof for your brand.
🔗 5. Visit a Link
Reward customers for visiting a specific page or URL — perfect for product launches, blog posts, or announcements.
Trigger: Customer clicks and visits a defined link.
Example use cases:
“Visit our new collection page”
“Read our latest blog post”
Recommended points: 10–50 points.
🌐 Social Media Actions
Engaging customers through social platforms helps grow your audience and build brand awareness.
Below are the available social media earn rules you can enable.
👍 6. Like Facebook Page
Reward customers for liking your official Facebook page.
Trigger: Facebook Like verified.
Recommended points: 20–50 points.
Setup: Add your official Facebook Page URL in the rule settings.
📤 7. Share Link on Facebook
Reward customers when they share your store link or campaign on Facebook.
Trigger: Customer shares a link on Facebook.
Recommended points: 20–50 points.
Setup: Provide the link you want customers to share.
Message: Add message that will be displayed with the sharing post.
🐦 8. Follow on X (Twitter)
Encourage customers to follow your brand on X (formerly Twitter).
Trigger: Customer follows your X account.
Recommended points: 20–50 points.
Setup: Add your X profile handle.
🔗 9. Share Link on X
Reward customers for sharing a post or link on X.
Trigger: Customer shares the provided link on their X profile.
Recommended points: 20–50 points.
Message: Add message that will be displayed with the sharing post.
🎵 10. Follow on TikTok
Reward customers for following your TikTok profile.
Trigger: Customer follows your TikTok account.
Recommended points: 20–50 points.
Setup: Add your TikTok profile link.
📸 11. Follow on Instagram
Encourage customers to follow your Instagram page.
Trigger: Customer follows your Instagram account.
Recommended points: 20–50 points.
Setup: Add your Instagram handle in the settings.
⚙️ How to Add or Edit Earn Rules
In your Shopify admin, open Line Loyalty → Loyalty Program > Way to earn.
Click Add Rule.
Select the activity type (e.g., “Follow on Instagram”).
Set the points value.
(Optional) Add conditions or links where required.
Click Save.
🧠 Best Practices
Keep point values balanced — too high can hurt margins, too low reduces motivation.
Display your ways to earn rules using Ways to Earn Widget on your homepage or dedicated Loyalty page for customers to easily see the ways to earn.
Review analytics monthly to see which activities customers engage with most.
🎉 You’re Ready!
You’ve now set up all available ways to earn points!
Your customers can start interacting with your brand across multiple touchpoints — on your website and social media — while earning rewards along the way.