Most of the time, you'll want to reference the same Asset in multiple Kits. But sometimes you need a true copy — a separate Asset with its own metadata. Duplicating creates an independent copy in your Library.
When to duplicate vs. reference
Reference the same Asset when:
You want the Asset to appear in multiple Kits
Changes should reflect everywhere
You're organizing the same content for different audiences
Duplicate when:
You need different metadata for different contexts
You want to modify one version without affecting others
You're creating variations of an Asset
How to duplicate an Asset
Select the Asset in the or a kit
Open the action menu
Select "Copy to..."
Be sure to select "Duplcate" from the dropdown at the top of the modal
Select which kit you want to create the duplicate
Confirm the duplication
The duplicated Asset is completely independent—changes to one don't affect the other.
What gets duplicated
When you duplicate an Asset:
Copied: The file itself, name, notes
Copied: Tags and custom field values
Not copied: Kit placements (the duplicate will only exist in the kits you put it in)
Not copied: View/download analytics (starts fresh)
Duplicating multiple Assets
To duplicate several Assets at once:
Select multiple Assets in the Library
Right-click and select Copy to...
Make sure you select "Duplicate" from the dropdown at the top of the modal
Choose the kit(s) where you want the duplicates
Confirm the duplication
Managing duplicates
After duplicating, you'll likely want to:
Rename: Change the name to distinguish it from the original
Replace the file or edit the color
Update metadata: Modify tags or custom fields for the new context
Add to Kits: Place the duplicate where it's needed
Storage considerations
Duplicated Assets count toward your storage quota since they're separate files. If storage is a concern, consider whether you truly need a duplicate or if referencing the same Asset would work.