The chart at the very top of the Links tab in your Linktree Admin shows the Lifetime Analytics of your Linktree. The metrics that you'll see include, your Lifetime Clicks, Unique Views, CTR, and Revenue.
💡Tip: For a further breakdown of our Analytics, check out Analytics Chart Explainer. For further information on your individual links, check out Individual Link Analytics.
What are "Views" and "Clicks"?
A View is every time your Linktree is viewed. This could also be considered as how many times your Linktree URL has been clicked.
Example: If 1 visitor lands on your Linktree once, that's counted as 1 View. If that visitor visits your Linktree another 3 times, that's another 3 Views which now equals 4 Total Views.
A Unique View is how many different times your Linktree URL has been clicked.
Example: If 1 visitor lands on your Linktree once, that's counted as 1 View. If that visitor visits your Linktree another 3 times from the same device, it would count as 1 Unique View.
A Click is when a visitor clicks on one of your links.
Example: If a visitor of your Linktree clicks on 3 different links, your click count will be 3.
A Unique Click shows how many individual visitors have clicked on one or more links on your Linktree.
Example: If 1 visitor clicks on 3 different links, your Unique Click count will be 1.
CTR stands for Click Through Rate. It is a way to measure the performance of your links, by telling you the percentage of views that resulted in a clicked link.
Example: If your CTR is 52%, then 52% of your views resulted in a click of one of your links.
Calculation: CTR is calculated by dividing the number of clicks by how many views your profile has received. So if you've received 1,000 clicks and 2,000 views, your CTR would be 50% (1000/2000x100).
CTR on the Clicks and Views Chart
The CTR in the Lifetime Analytics chart shows the Average CTR.
Calculation: That's your total lifetime clicks / your total lifetime views.
The blue line on the chart represents your daily CTR. That's your total clicks for that day / the total views for that day. This is a great way to measure the performance of your links daily.
Tags: #Analytics #LinktreeAnalytics #Clicks #Views #CTR #Data #LinktreeData #Definitions