In this article, we'll walk you through how to use your Analytics, whether you're using a Free account or any other price plan.

💡 Tip: Check out Analytics Charts Explainer to see a breakdown of the metrics that we offer in our Analytics.

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Definitions - Free Plan

What counts as a View?

  • A View is the total number of times a visitor has landed on your Linktree.

  • Example: If 1 visitor lands on your Linktree once, that is counted as 1 view. If that visitor visits your Linktree another 3 times, that is another 3 views which now equals 4 views.

What counts as a Click?

  • A Click is the total number of times visitors have clicked your link (This includes Subscriber notifications and Redirect Links).

  • Example: If a visitor on your Linktree clicks on 3 different links, your click count total would be three, but you can see exactly which links they are clicking in the dropdown Analytics on each link.

Definitions - Paid Plan

What is CTR?

  • CTR stands for Click Through Rate. It is the percentage of profile views that resulted in a link click (excluding Subscriber notifications and Redirect Links).

  • Example: If your CTR is 52%, then 52% of your views resulted in a click of one of your links. CTR is calculated by dividing the number of clicks by how many views your profile has received. So if you have received 1,000 clicks and 2,000 views, your CTR would be 50% (2000/1000x100).

What is 'Time to Click (TTC)'?

  • Your Time to Click is the average time it takes for a visitor to click a link after landing on your Linktree

What is a Subscriber?

  • The total number of visitors that have clicked to Subscribe to your Linktree.


Can I reset my Clicks?

Currently, you are unable to reset your clicks. However, if you want this feature, please send in a feedback request to our support agents and we can pass on the feedback to our product team for future updates of our Analytics feature.

Are my own test Clicks included in Click counts?

Yes, these clicks will be included in your Analytics. Please allow up to 30 minutes for the data to refresh and your clicks to appear in your click count.

Tips for how to use your Analytics

How you can use your Analytics insights

  • Keep track of your Views and Clicks and you'll be able to work out which call-to-action is getting your audience onto your Linktree page, and which links they're engaging with when they get there.

  • Try moving less popular links further up your Linktree, or deleting them if they don't perform. Test out different copies on your buttons and see how that changes the View Count. Before long, you'll become accustomed to making content decisions based on how your links perform.

💡 Tip: Check out How to Write Good Link Copy for tips that will help your link engagement.

Analyze specific links

  • You can see the lifetime performance of each individual link, along with Clicks, Views, and CTR for the last 7 days. This is a great way to measure the performance of your links on a daily basis.

  • This feature can help you pinpoint the engagement and hone your content strategy accordingly.

If you have any questions, please contact our customer support team by emailing

Tags: #Analytics #Metrics #Definitions #LinktreeData #Data #LinktreeMetrics #AnalyticsGlossary #Glossary

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