You can include UTM parameters for your links so that Google Analytics (and other analytics platforms) can better understand where your website traffic is coming from.
Steps:
In the My Linktree page, click the
Settings icon. Scroll to the Analytics Integrations tab.
Toggle on the UTM Parameters option.
For the Medium field, enter "Social".
For the Source field, enter "Linktree".
🔔 Note: By default, the parameters will be set to make sure Google Analytics shows all traffic from Linktree to be under "Social" data instead of under "Referral" data. This is based on most creators expecting traffic from Linktree to display as social, given that Linktree traffic usually comes from social media platforms. You can always set custom URL parameters if you prefer.