What is 'meta'?
Meta tags are snippets of text that describe a page’s content. Meta tags don’t appear on the page itself - they only appear in the page’s HTML code.
You won't see them appear on your profile. Where you'll see them, is on other platforms when you share your Linktree - places like Facebook and Twitter, or when your Linktree is a result of a Google search.
With Linktree's Pro plan, you can set custom meta in the SEO section found in the Settings tab of your Admin.
What are meta tags used for?
There are two components to custom meta: a title tag and a description.
The meta title tag is the headline that'll appear on a search engine, or in a social post. They're critical for SEO, sharing, and usability. Title tags should be an accurate and concise description of what the page contains. It's your opportunity to get people to click on your Linktree.
The meta description is a longer bit of text, up to 155 characters, that gives more context. It's like your page's blurb. It's the grey text that displays under the bold title tag headline in search engines. Words included in your description then help your page get discovered when someone searches for those terms. Having a good meta description will help improve your CTR (click-through rate).
With Linktree PRO you get to customize both your title tags and your meta description.
This is what our custom meta looks like when we set it in the Linktree admin under Settings:
Writing a good title tag
Keep your title tags below 60 characters in length, otherwise, they might get cut off, or end with an ellipsis, '...'.
Include your most important keywords first, so they display prominently, but don't overstuff your title tag with keywords - Google probably won't like that. You should also always make sure the title matches what's found on the page.
An example of a good title can be found below:
Writing a good meta description
Write proper, sensical sentences in an active voice. Think about the call-to-action - what's going to make the viewer click on the page? For example, you could include "Sign up to my newsletter and read my latest articles."
Include your focus keywords, which might include your brand name.
An example of a good description can be found below in the same screenshot as above: