What is Meta Pixel?
Meta Pixel helps you track conversions, optimize ad delivery, and retarget visitors across Facebook and Instagram. Once it's added to your website, you can:
Measure conversions across devices – See how people move between devices before taking action.
Optimize ad delivery – Ensure your ads reach people most likely to convert.
Retarget website visitors – Build Custom Audiences based on actions like product views, cart adds, or purchases.
Create Lookalike Audiences – Find new customers similar to your best ones.
Run dynamic product ads – Show personalized ads based on what people viewed on your site.
Access Audience Insights – Learn more about the people visiting your site.
How to integrate Meta Pixel with Linktree
To get started, create your Meta Pixel and copy your Pixel ID. Then, add it to your Linktree settings.
Here's the detailed steps:
Go to Meta Events Manager.
Click Connect data sources and select Web.
Click Connect.
Enter a name for your pixel, then click Create pixel. This creates a new ID, viewable in Events Manager.
Copy the Pixel ID displayed.
Head to the Settings page in your Linktree Admin and go to the Analytics integrations section.
Paste your Pixel ID in the designated field.
Go back to Meta Events Manager and select your Facebook Pixel.
In Settings, scroll to Conversions API and click Generate Access Token.
Copy the Access Token and return to Linktree.
In Settings > Analytics integrations, paste your Access Token in the Facebook Conversions API Access Token field.
Standard Events
Once your Pixel is set up, these events will automatically track:
Page views – Every Linktree profile visit triggers a
PageViewevent.Link clicks – Every link click triggers a
linkClickevent.
💡 Tip: If you're checking for event deduplication, go to Event Details > Event Overview in Meta Events Manager.
If you use the Meta Pixel Helper, you’ll see these events fire when users visit your Linktree and click a link.
Troubleshooting
If you see a red notification on your Pixel, you may need to allow the Linktree domain:
Open Meta Events Manager and go to Diagnostics.
Find the warning about a new domain sending data and click Learn how to fix this issue.
Click Manage Traffic Permissions to open the Settings tab.
Scroll to Traffic Permissions and click Create Allow List.
Find
linktr.eeand select Add to allow list under Permissions.Click Confirm, then refresh your browser. The red notification should disappear.
📝 Note: You don’t need to verify your Linktree page as your domain in Facebook Business Manager.