The Linktree subscribe feature allows Linkers to send a notification to their subscribers to alert them when they've added or updated a link on their Linktree.

Linkers will be able to promote their content to more people across the internet and reach their audience, while visitors will be able to get an alert whenever their favorite Linktrees get new content without going through the hassle of signing up to a social media platform.

๐Ÿ’ก Tip: To showcase your exclusive content and grow your subscribers, you can also add a Subscribe Lock to your links. Learn more here.

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How does it work?


In your Linktree Admin, when you are creating a link, you'll see a notification bell on the right-hand side of your link creation.


๐Ÿ“ฑUsing the Linktree App? Check out this article to learn how to send your notifications on the Linktree App.

When you hit the notification bell:

  1. A pop-up will appear. Press the Notify Subscribers bell button to share your content with your subscribers.

  2. In the Notify Subscribers setup, hit Notify Now to let your subscribers know that your link is live on your Linktree.

    ๐Ÿ’กTip: If you feel like you want to Undo the notification, you'll have about 10 seconds to hit the Undo button to reverse the action.

  3. If you'd like to schedule a notification that'll be sent to your subscribers at a specific time, hit the Notify Later option and select the date, time, and timezone. Hit Schedule when you're ready.

๐Ÿ’กTip: If you want to schedule a notification for a link that's not live yet, you can use the Schedule Link feature and check off the Notify option to let your subscribers know when a scheduled link goes live on your Linktree.

Once you've sent out the notification for the link, a timestamp will appear to let you know when the notification was sent.

What is the experience like for my subscribers?


When a visitor finds your page, they'll see a Subscribe button on your profile. They'll then hit the Subscribe button.

  1. A pop-up will appear asking for the visitor's email address, SMS phone number, or WhatsApp phone number which they'll need to enter.

    ๐Ÿ”” Note: The visitor can choose to share their email address or phone number with you by checking a box while subscribing to your Linktree.

  2. The visitor will then select Subscribe.

  3. Once subscribed, they'll receive an email with a verification code that they must enter to confirm their email address. If they select to enter their phone number, they'll be sent a verification code to their phone to confirm their number.

  4. The visitor will then enter the code and select Confirm.

  5. Once they confirm, they'll be subscribed to your Linktree.

๐Ÿ”” Note: Signing up as a subscriber to a Linktree isn't the same as signing up for an account on Linktree.


When you send a notification to your subscribers, the notification is sent to the method they've selected (email, SMS or WhatsApp) with a link to your content. When they click this link, they'll be redirected to your Linktree and the link will be highlighted for two seconds to give your subscribers the opportunity to see and click on the new link, while also giving them the option to explore the other content found on your Linktree.

Linktree's Subscribe animation of a phone receiving a notification

๐Ÿ”” Note: If you notify your subscribers of an embedded link (E.g. Video Links, Commerce Links, Music Links, etc.) your subscriber will be brought to your Linktree and the embedded link will automatically open for them to view.

A visitor can subscribe to as many Linktrees and can unsubscribe to your content via the unsubscribe button found in the email notification, SMS, or WhatsApp notification.

Subscriber Analytics


On our Free plan, you'll be able to see the Subscriber count in the Lifetime Analytics bar found on the Links page.

On the Analytics page, if you are on our paid plans, you'll be able to see the total number of subscribers under the Subscribers section.

In this section, you'll see the daily number of subscribers, as well as the number of notifications sent. In addition, you can also see the Subscriber CTR which is calculated by the number of Notifications Clicked / Notifications Sent * 100.

There'll also be an option to download a CSV file of your subscriber details, which will be sent to the email address associated with the Linktree account.

๐Ÿ”” Note: When a visitor subscribes to a Linktree, they're given the option to share their email address or phone number with the Linktree creator. Only visitors that have consented to share their email address or number with you'll appear in the CSV file. If you enabled the Subscribe button while on the Free plan and then you upgrade to download the CSV file, we'll provide you with the subscriber emails and numbers that you received in the last three months before you upgraded.

On the Pro plan, you'll also see Subscriber Analytics in their Individual Link Analytics. This is found in the Subscriber section.

Subscriber Analytics on Linktree

How to turn off the Subscribe button


We understand that there are times when you'd like to remove the Subscribe button from your Linktree, so we have made it easy for you to turn it off.

  1. In your Admin, navigate to Settings.

  2. Scroll down to the Subscriptions section to find the toggle to turn off the Subscribe button.

Tags: #Subscribe #Subscriber #Follow #FollowAccount

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