The Subscribe feature lets your audience sign up for updates whenever you add or update a link on your Linktree. It’s a simple way to promote your content, increase engagement, and notify your subscribers by Email—without requiring them to follow another social media account.
💡 Tip: Want to highlight exclusive content and grow your subscriber base? Add a Subscribe Lock to your links. Learn more here.
How to turn on Subscribe
By default, the Subscribe button is off. Here’s how to enable it:
In your Linktree Admin, go to Settings (
).Scroll down to the Subscribe section.
Toggle the Subscribe button on.
To turn it off, go back to the same section and toggle it off anytime.
How to notify subscribers
You can notify subscribers immediately or schedule notifications for later, from the Share menu on a link.
Send a notification right away
In My Linktree, click the Share (
) button on the link you want to promote.Select the Notify Subscribers tab.
Click Notify now to send an instant notification.
💡 Tip: You’ll have 10 seconds to Undo the notification if needed.
Schedule a notification for later
In My Linktree, click the Share (
) button on the link you want to promote.Select the Notify Subscribers tab.
Select Notify later.
Choose the date, time, and timezone.
Click Schedule.
Once a notification is sent, you’ll see a timestamp showing when it was sent.
💡Tip: If your link isn’t live yet, you can schedule both the link and the notification at the same time. Just check the Notify option when setting up your Scheduled Link.
How to share your Subscribe link
Add ?subscribe at the end of your Linktree URL to direct visitors straight to your Subscribe form, making it even easier for them to sign up for alerts!
Example
https://linktr.ee/username - Sends visitors to your Linktree
https://linktr.ee/username?subscribe - Sends visitors to your Subscribe form
💡 Tip: Check out our Sharing your Linktree guide for ideas on where to share your Subscribe link.
What's the experience like for subscribers?
When someone visits your Linktree, they’ll see a Subscribe button on your profile. Here’s what happens next:
They click Subscribe.
A pop-up asks for their email address.
After entering their email, they click Subscribe.
📝 Note: They can choose to share their email address with you by checking a box. If they share their email with you, you'll find this in the Audience tab on your Linktree admin.
They receive an email with a verification code to confirm their subscription.
After entering the code and clicking Confirm, they’re subscribed.
Whenever you send a notification, subscribers will get an email with a direct link to your updated content.
Subscribers can follow multiple Linktrees and can unsubscribe anytime via the unsubscribe button in their notification.
How to track your subscribers
On the Free plan, you can view your total subscriber count in the Lifetime Analytics bar on the Analytics page.
For those on a paid plan, head to the Analytics page to see:
Daily/Weekly/Monthly subscriber growth.
Number of notifications sent.
Clicks from notifications.
Pro and Premium users can download a CSV file of their subscribers details, which will be sent to the email address associated with the Linktree account.
📝 Notes:
The CSV file only includes subscribers who have shared their email with you. This number might be lower than your total number of subscribers.
If you upgrade to Pro or Premium from a Free plan, you’ll receive subscriber emails from the last three months.
Linkers on any paid plan also have access to Subscriber Analytics within Individual Link Analytics, found in the Subscriber section.
