We’ve added Default Email Engagement Profiles to make it easier to set up best practices for tracking engagement and maintaining deliverability.
Instead of starting from scratch, you can now select one of our pre-built profiles — or create your own custom settings.
Available Profiles
1. Building Engagement (For beginners or those looking to improve practices)
Choose this if you:
Don’t have serious deliverability issues
Aren’t sure how to boost engagement
Send emails infrequently or irregularly
Settings applied:
Engagement tracking: Clicks + Opens
Re-engage: After 60 days of no engagement
Do Not Send: After 365 days of no engagement
2. Optimize Performance (For solid practices, looking to fine-tune)
Choose this if you:
Don’t have serious deliverability issues
Send emails regularly
Encourage engagement, especially through links
Settings applied:
Engagement tracking: Clicks only
Re-engage: After 45 days of no engagement
Do Not Send: After 150 days of no engagement
3. Emergency Deliverability Fix (For urgent deliverability issues)
Choose this if you:
Are experiencing deliverability problems
Have received warnings from your ESP
Need corrective action immediately
Settings applied:
Engagement tracking: Clicks only
Re-engage: After 30 days of no engagement
Do Not Send: After 120 days of no engagement
4. Custom Settings
If none of the default profiles fit your situation, you can create your own rules by customizing engagement tracking, re-engagement timing, and do-not-send windows.
