The Recharge Subscription Reactivated event triggers a Listrak Custom Event when a customer re-starts a subscription for a product that was previously paused in Recharge. In the journey, you can email a customer to confirm their subscription, display their billing details, and display the items included in the subscription.
This guide will outline the personalization options to customize the journey and messages triggered by the Recharge integration.
Personalizing the Journey with Custom Event Properties
The Custom Event called Recharge Subscription Reactivated [[Your Store Name]] is automatically created as part of the integration process. Recharge passes the following payload to Listrak customized with the specific product information for the subscription.
{
"eventCategory": "subscription",
"eventType": "SubscriptionReactivated",
"eventTimestamp": "2026-04-30T10:10:00.0000000+00:00",
"customer": {
"email": "customer@example.com",
"firstName": "Jane",
"lastName": "Smith",
"externalCustomerId": "24662915678374",
"billingCity": "Philadelphia",
"billingProvince": "Pennsylvania"
},
"subscription": {
"id": "784594001",
"status": "active",
"createdAt": "2026-03-01T10:00:00+00:00",
"updatedAt": "2026-04-30T10:10:00+00:00",
"cancelledAt": null,
"cancellationReason": null,
"orderIntervalUnit": "month",
"orderIntervalFrequency": 1,
"nextChargeScheduledAt": "2026-05-30"
},
"product": {
"title": "Classic Cotton T-Shirt",
"price": "18.74",
"quantity": 1,
"productId": "15268877402278",
"variantId": "56305470505126",
"sku": "T100",
"imageUrl": "https://cdn.example.com/tshirt.jpg",
"linkUrl": "https://store.example.com/products/classic-cotton-t-shirt",
"productHandle": "classic-cotton-t-shirt"
}
}
The JSON is saved to a Custom Event field and used to personalize the message. The table below outlines all fields created in Custom Event. Fields other than the JSON can be used as criteria in a Custom Event Decision Split, allowing customers to receive different messages or different logic based on the values of these fields.
Property Name | Data Type |
CustomJson | String |
product_title | String |
customer_billing_city | String |
customer_billing_province | String |
📌 Use the Custom Event Details Split to customize message content, for example additional instructions required based on location.
Personalizing the Message with Recharge Data
You can customize any message(s) in the journey based on the data passed in the JSON. The table below outlines the fields you can include in a message to display the data about a customer's reactivated subscription. The field values will match what is included in the payload mentioned in the previous section.
Object | Fields Used |
|
|
|
|
|
|
You have the option to create a fully coded HTML email from scratch or to edit the template that includes the basic design elements listed below.
If you code a message yourself, you can add any or all of fields from the table above. To display the personalized data, you will use the format {{object.fieldname}}. For example, to display the customer's first name uses the following tag. {{customer.firstName}}.
Example Template
You can also use the example template as a starting point.
[[HB BlockType="Custom" Source="Custom.customJson"]]
<div class="email-wrapper">
<div class="email-container">
<div class="email-header"><div class="brand">Your<span>Store</span></div></div>
<div class="email-hero">
<h1>Welcome back! Your subscription is active again 🙌</h1>
<p>Great news, {{customer.firstName}} — your subscription has been successfully reactivated.</p>
</div>
<div class="email-body">
<p class="greeting">Hi <strong>{{customer.firstName}} {{customer.lastName}}</strong>,<br/><br/>Your subscription is back and active. Everything picks up right where you left off.</p>
<div class="product-card">
<img src="{{product.imageUrl}}" alt="{{product.title}}" />
<div class="product-info">
<p class="product-label">Reactivated Subscription Item</p>
<h2>{{product.title}}</h2>
<div class="product-meta">
<div class="meta-item">Price<strong>${{product.price}}</strong></div>
<div class="meta-item">Quantity<strong>{{product.quantity}}</strong></div>
<div class="meta-item">SKU<strong>{{product.sku}}</strong></div>
</div>
</div>
</div>
<table class="detail-table">
<tr><td class="label">Status</td><td class="value"><span class="badge">{{subscription.status}}</span></td></tr>
<tr><td class="label">Billing Frequency</td><td class="value">Every {{subscription.orderIntervalFrequency}} {{subscription.orderIntervalUnit}}(s)</td></tr>
<tr><td class="label">Next Charge Date</td><td class="value">{{subscription.nextChargeScheduledAt}}</td></tr>
<tr><td class="label">Subscription ID</td><td class="value">{{subscription.id}}</td></tr>
</table>
<div class="cta-wrap"><a href="#" class="cta-btn">Manage My Subscription</a></div>
</div>
<div class="email-footer">
<p class="footer-brand">YourStore</p>
<p>This email was sent to {{customer.email}}</p>
<p>{{customer.billingCity}}, {{customer.billingProvince}}</p>
</div>
</div>
</div>
[[/HB]]