The Recharge Subscription Started event triggers a Listrak Custom Event when a customer removes the skip function for a product in Recharge. In the journey, you can message a customer to confirm the changes in their subscription.

This guide will outline the personalization options to customize the journey and messages triggered by the Recharge integration.

Personalizing the Journey with Custom Event Properties

The Custom Event called Recharge Subscription Unskipped [[Your Store Name]] is automatically created as part of the integration process. Recharge passes the following payload to Listrak customized with the specific product information for the subscription.

{
  "eventCategory": "subscription",
  "eventType": "SubscriptionUnskipped",
  "eventTimestamp": "2026-04-30T10:25:00.0000000+00:00",
  "customer": {
    "email": "customer@example.com",
    "firstName": "Jane",
    "lastName": "Smith",
    "externalCustomerId": "24662915678374",
    "billingCity": "Philadelphia",
    "billingProvince": "Pennsylvania"
  },
  "subscription": {
    "id": "784594001",
    "status": "active",
    "createdAt": "2026-03-01T10:00:00+00:00",
    "updatedAt": "2026-04-30T10:25:00+00:00",
    "cancelledAt": null,
    "cancellationReason": null,
    "orderIntervalUnit": "month",
    "orderIntervalFrequency": 1,
    "nextChargeScheduledAt": "2026-05-30"
  },
  "product": {
    "title": "Classic Cotton T-Shirt",
    "price": "18.74",
    "quantity": 1,
    "productId": "15268877402278",
    "variantId": "56305470505126",
    "sku": "T100",
    "imageUrl": "https://cdn.example.com/tshirt.jpg",
    "linkUrl": "https://store.example.com/products/classic-cotton-t-shirt",
    "productHandle": "classic-cotton-t-shirt"
  }
}

The JSON is saved to a Custom Event field and used to personalize the message. The table below outlines all fields created in Custom Event. Fields other than the JSON can be used as criteria in a Custom Event Decision Split, allowing customers to receive different messages or different logic based on the values of these fields.

Property Name	Data Type
CustomJson	String
product_title	String
customer_billing_city	String
customer_billing_province	String

Personalizing the Message with Recharge Data

You can customize any message(s) in the journey based on the data passed in the JSON. The table below outlines the fields you can include in a message to display the data about a customer's unskipped subscription. The field values will match what is included in the payload mentioned in the previous section.

Object	Fields Used
`customer`	`firstName`, `lastName`, `email`, `billingCity`, `billingProvince`
`subscription`	`id`, `status`, `orderIntervalFrequency`, `orderIntervalUnit`, `nextChargeScheduledAt`
`product`	`title`, `price`, `quantity`, `sku`, `imageUrl`

You have the option to create a fully coded HTML email from scratch or to edit the template that includes the basic design elements listed below.

If you code a message yourself, you can add any or all of fields from the table above. To display the personalized data, you will use the format {{object.fieldname}}. For example, to display the customer's first name uses the following tag. {{customer.firstName}}.

Example Template

You can also use the example template as a starting point.

[[HB BlockType="Custom" Source="Custom.customJson"]]
<div class="email-wrapper">
  <div class="email-container">
    <div class="email-header"><div class="brand">Your<span>Store</span></div></div>
    <div class="email-hero">
      <h1>Your order is back on! ✅</h1>
      <p>You've un-skipped your upcoming order, {{customer.firstName}}. It's scheduled and on its way.</p>
    </div>
    <div class="email-body">
      <p class="greeting">Hi <strong>{{customer.firstName}} {{customer.lastName}}</strong>,<br/><br/>Great news — your previously skipped order has been restored. Your next order will process on its regularly scheduled date below.</p>
      <div class="product-card">
        <img src="{{product.imageUrl}}" alt="{{product.title}}" />
        <div class="product-info">
          <p class="product-label">Upcoming Subscription Item</p>
          <h2>{{product.title}}</h2>
          <div class="product-meta">
            <div class="meta-item">Price<strong>${{product.price}}</strong></div>
            <div class="meta-item">Quantity<strong>{{product.quantity}}</strong></div>
            <div class="meta-item">SKU<strong>{{product.sku}}</strong></div>
          </div>
        </div>
      </div>
      <table class="detail-table">
        <tr><td class="label">Status</td><td class="value"><span class="badge">{{subscription.status}}</span></td></tr>
        <tr><td class="label">Billing Frequency</td><td class="value">Every {{subscription.orderIntervalFrequency}} {{subscription.orderIntervalUnit}}(s)</td></tr>
        <tr><td class="label">Next Charge Date</td><td class="value">{{subscription.nextChargeScheduledAt}}</td></tr>
        <tr><td class="label">Subscription ID</td><td class="value">{{subscription.id}}</td></tr>
      </table>
      <div class="cta-wrap"><a href="#" class="cta-btn">Manage My Subscription</a></div>
    </div>
    <div class="email-footer">
      <p class="footer-brand">YourStore</p>
      <p>This email was sent to {{customer.email}}</p>
      <p>{{customer.billingCity}}, {{customer.billingProvince}}</p>
    </div>
  </div>
</div>
[[/HB]]

Recharge Subscription Cancelled Personalization Guide

Recharge Subscription Reactivated Personalization Guide

Recharge Subscription Paused Personalization Guide

Recharge Subscription Skipped Personalization Guide

Recharge Subscription SKU Swapped Personalization Guide

Recharge Subscription Unskipped Personalization Guide

Personalizing the Journey with Custom Event Properties

Personalizing the Message with Recharge Data

Example Template