The Recharge Gift Redeemed event triggers a Listrak Custom Event when a customer's gift is redeemed in your store. In the journey, you can message a customer to let them know the gift has been redeemed.
This guide will outline the personalization options to customize the journey and messages triggered by the Recharge integration.
Personalizing the Journey with Custom Event Properties
The Custom Event called Recharge Gift Redeemed Sender [[Your Store Name]] is automatically created as part of the integration process. Recharge passes the following payload to Listrak customized with the specific redemption details.
{
"eventCategory": "gift",
"eventType": "GiftRedeemedSender",
"eventTimestamp": "2026-04-30T12:00:00.0000000+00:00",
"customer": {
"email": "sender@example.com",
"firstName": "Jane",
"lastName": "Smith",
"externalCustomerId": "24662915678374"
},
"product": {
"productId": "15268877402278",
"variantId": "56305470505126",
"title": "Classic Cotton T-Shirt",
"price": "50.00",
"sku": "T100",
"imageUrl": "https://cdn.example.com/tshirt.jpg",
"linkUrl": "https://store.example.com/products/classic-cotton-t-shirt",
"productHandle": "classic-cotton-t-shirt"
},
"gift": {
"id": "873500",
"senderCustomerId": "246936001",
"senderName": "Jane Smith",
"senderEmail": "sender@example.com",
"recipientCustomerId": "246936002",
"recipientEmail": "recipient@example.com",
"amount": "50.00",
"giftCurrency": "USD",
"giftNote": "Enjoy your gift!",
"redemptionLink": "https://example.com/gifts/873500",
"redeemedAt": "2026-04-30T12:00:00.0000000+00:00",
"notificationSentAt": "2026-04-30T11:20:05.0000000+00:00",
"externalGiftProductId": "15268877402278",
"externalGiftVariantId": "56305470505126",
"redeemableProductIds": ["15268877402278"]
}
}
The JSON is saved to a Custom Event field and used to personalize the message. The table below outlines all fields created in Custom Event. Fields other than the JSON can be used as criteria in a Custom Event Decision Split, allowing customers to receive different messages or different logic based on the values of these fields.
Property Name | Data Type |
CustomJson | String |
product_title | String |
customer_billing_city | String |
customer_billing_province | String |
Personalizing the Message with Recharge Data
You can customize any message(s) in the journey based on the data passed in the JSON. The table below outlines the fields you can include in a message to display the data about the redemption. The field values will match what is included in the payload mentioned in the previous section.
Object | Fields Used |
|
|
|
|
You have the option to create a fully coded HTML email from scratch or to edit the template that includes the basic design elements listed below.
If you code a message yourself, you can add any or all of fields from the table above. To display the personalized data, you will use the format {{object.fieldname}}. For example, to display the customer's first name uses the following tag. {{customer.firstName}}.
Example Template
You can also use the example template as a starting point.
[[HB BlockType="Custom" Source="Custom.customJson"]]
<div class="email-wrapper">
<div class="email-container">
<div class="email-header"><div class="brand">Your<span>Store</span></div></div>
<div class="email-hero" style="background: linear-gradient(135deg, #1a2b4a 0%, #0d4a2e 100%);">
<h1>Your gift has been redeemed! 🎉</h1>
<p>{{customer.firstName}}, {{gift.recipientEmail}} has redeemed the gift you sent them.</p>
</div>
<div class="email-body">
<p class="greeting">Hi <strong>{{customer.firstName}} {{customer.lastName}}</strong>,<br/><br/>Great news — the gift you sent has been successfully redeemed. Here's a summary for your records.</p>
<div style="background:#f0fdf4;border:1px solid #bbf7d0;border-radius:8px;padding:16px 20px;margin:0 0 28px;font-size:14px;color:#166534;line-height:1.6;">
Gift redeemed on {{gift.redeemedAt}} by {{gift.recipientEmail}}.
</div>
<table class="detail-table">
<tr><td class="label">Sent To</td><td class="value">{{gift.recipientEmail}}</td></tr>
<tr><td class="label">Gift Amount</td><td class="value">${{gift.amount}} {{gift.giftCurrency}}</td></tr>
<tr><td class="label">Redeemed On</td><td class="value">{{gift.redeemedAt}}</td></tr>
<tr><td class="label">Gift Note</td><td class="value">{{gift.giftNote}}</td></tr>
<tr><td class="label">Gift ID</td><td class="value">{{gift.id}}</td></tr>
</table>
</div>
<div class="email-footer">
<p class="footer-brand">YourStore</p>
<p>This email was sent to {{customer.email}}</p>
</div>
</div>
</div>
[[/HB]]