Static and dynamic coupons stored in a Listrak coupon pool can be used in SMS campaigns to engage customers through a welcome campaign, broadcast send, or a data acquisition campaign. Before applying coupons when creating your SMS campaign, coupons must be set up and imported into Listrak using the coupon manager (Content > Content Coupon). Learn more about coupons before getting started.
💡 It's important to have your coupons set up and imported into Listrak before setting up your SMS campaign. Be sure to give your coupons an informative name so they could be easily identified when setting up your campaign.
Coupons in Keyword or List Subscription Campaigns
When working through Setup section of a Keyword or List Subscription Campaign > select the Include a Coupon drop-down.
Select the applicable coupon pool for your SMS campaign.
After the coupon pool has been selected and Setup has been completed, click Continue.
When composing the message be sure to add the coupon personalization field for the coupon by clicking the plus sign in the right-hand corner of the message builder.
⚠️ The coupon count will not display on the Keyword or List subscription Campaign composition page.
Click Continue and Complete to finish setting up your keyword campaign.
Coupons in Broadcast Campaigns
When working through Compose section of a broadcast campaign > click the box next to Add a coupon to your message that can be mapped up to a coupon pool.
Select the applicable coupon pool for your SMS campaign.
Compose the message.
Put the cursor in the message body when the coupon will go.
Click the Add Personalization button below the message body.
Select the Coupon Code profile field to apply the coupon tag.
💡 The tag can be deleted and pasted to go into a different location in the message.
💡 Helpful Tips
The maximum character count for both the coupon expiration (if applicable to the pool) and the coupon will be displayed below the coupon dropdown to provide you with an accurate character count.
The workflow allows you to see at-a-glance the summary of the broadcast send. You may receive the below validation messages:
Not enough coupons in the coupon pool without a default coupon code: Only the amount of available coupons will be delivered and the campaign will stop. Additional coupons can be added to the coupon pool via the coupon manager.
Sending the default coupon: A default coupon can be configured in the coupon manager and will be used if the supply of unique coupons is depleted. If your broadcast message is schedule to send to more contacts than the coupon has coupons a message will appear letting you know the default coupon will be used.
After you have reviewed the validation screen, click Complete to schedule or send the broadcast campaign.
SMS Coupon Anti-Gaming
Coupon code gaming can happen when someone unsubscribes and resubscribes to a marketing program with the intent to get an additional unique one-time use coupon code.
Listrak SMS prevents coupon code gaming by keeping a record of the coupon code attached to the phone number if it was sent as part of a campaign so that if they resubscribe we can send the same coupon code. However, if the coupon saved for the contact has expired, we send the system message HELP response message.
To learn more about this and other SMS features, contact your Account Manager or Listrak Support for more information!