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Acquisition Reporting
Understanding the Popup Pro Dashboard and Reporting
Understanding the Popup Pro Dashboard and Reporting

Learn more about how to read the different metrics available on the acquisition dashboard.

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Written by Support
Updated over a week ago

The popup pro dashboard allows you to easily view metrics on your acquisition through the popups created in Popup Pro. It also provides a convenient way to build new or edit existing popups.

Access the popup dashboard by navigating to Content > Web Content. Click on the three dots next to the popup you would like to view and select View Report.

๐Ÿ’ก Only pop ups built in Popup Pro will appear. To view the reporting of Legacy Popups navigate to Solutions > On Site Acquisition > Dashboard.


Popup Performance

In the graph, you will see the total number of acquisitions in the last 30 days. Hovering over a specific date will display the acquisition for a specific day. Acquisitions show net addresses added to a list. Impressions is the number of times a popup has been shown. Acquisition Percentage is acquisitions/impressions.


Popup Metrics

In the table view of the web content landing pages, all active popups or inactive popups that have been configured will be displayed.

  • Popup Name: The name given to the popup during the setup process.

  • Type: The type of popup configured.

    • Entry: Popups that display when a contact first lands on the site.

    • Exit: Popups that display on a desktop device when a contact's mouse crosses the URL bar.

    • Scroll: Popups that appear after a contact has scrolled past a certain percentage of your content on a page.

    • Button: Popups that appear as a button that will launch a full subscribe form when clicked.

    • Manual: Popups where the behavior is customized to appear at specific times (e.g. clicking a signup banner on your site).

    • Legacy: Popups built outside of Popup Pro in the Legacy Popup builder.

  • Status: Displays information about whether a popup is active or has been disabled.


Managing the Popups

The active tab displays data for all popups that are currently live on your website. The inactive tab displays data for all popups that are either in edit or test mode.

Checking the checkbox allows you to take additional action on your popups.

  • Edit: Make changes to your popup settings or design elements.

  • View Report: Access the report about the popup.

  • Duplicate: Make an exact copy of the popup. A different name will need to be assigned to the duplicated version.

  • Delete: Delete the popup and all metrics associated.


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