Creating a Message

Below is an example of a Price Drop Alerts email. The message is personalized with an image, title, and link to the product that is low in inventory.

Personalizing the Message Content

This guide reviews how to add personalized content into a Composer message. The personalization tags can also be inserted into HTML messages.

⚠️ If you are designing your emails in Journey Hub, the messages can be created directly in the journey interface.

Adding the Product Title to the Message

This section adds the title of the product to the message.

Navigate to your Price Drop Composer message.
Click Edit Design in the Composer message.
1. Add (or edit) a text component where you'd like to display the Product Title.
2. Click the Personalization drop-down.
3. Select the personalization field for the product title. E.g. FA Alerts\Product Title.

Add additional text and style the element, as needed.

Adding the Product Image to the Message

Navigate to your Price Drop Composer message.
1. Click Edit Design in the Composer message.
  1. Add (or edit) an image component where you'd like the image to show.
  2. Click on the image to open the properties panel.
  3. Click on the Image Source link.
  4. In the popup, paste the personalization tag for the Product Image URL. E.g. <<FA Alerts\Product Image URL>>
    💡 Copy the image URL from a text element (follow the same steps as the title above) to ensure the proper formatting.
  5. Click Submit and style the image or add any additional properties.
    ⚠️ The Image URL must be a full link including the protocol and domain. If the personalization field does not contain the full link, put these values in front of the personalization tag. E.g. https://www.style.com/<<FA Alerts\Product Image URL>>

Adding the Product Link to the Message

The product link will direct a contact to the item that has dropped in price. Links can be added to a text element, image element, or button. In the example below, the link is added to the image element from the previous step.

Navigate to your Price Drop Composer message.
Click Edit Design in the Composer message.
1. Click on the personalized image component.
2. In the Link section, paste the personalization tag for the Product Link URL. E.g. <<FA Alerts\Product Link URL>>
  💡 Copy the image URL from a text element (follow the same steps as the title above) to ensure the proper formatting.

⚠️ The Product Link URL must be a full link including the protocol and domain. If the personalization field does not contain the full link, put these values in front of the personalization tag. E.g. https://www.style.com/<<FA Alerts\Product Link URL>>

Adding Additional Product Information

The product image, title, and link are used in almost all price drop email designs so that a contact can easily buy the product if interested. You can include other information about the product based on the data provided in your alert and product information.

Other common information includes, price, brand, color, and size. To add these elements to your message, follow the same steps as adding the product title by selecting the specific profile field related to the product attribute.

⚠️ A personalization field may appear even if the attribute is not available for your products. Please confirm the data is available before launching your low inventory campaign.

Previewing and Testing

When using the preview function in Composer, the message will load the content based on the information in a contact's profile field.

When sending a test using the send test or send review feature, the message will populate the information in the profile fields of the contact receiving the email. The contact must be subscribed to the list in order to receive a test that populates information. These test contacts must also have profile fields populated before clicking Send Test or Send Review.

CREATE YOUR PRICE DROP CONVERSATION

Follow the below steps to set up a Price Drop conversation.

Create the Conversation

In the steps below you can build out a conductor conversation to send a message to a contact. This flow will use the external events set up in the alerts setup.

Navigate to Automation > Conductor Conversations.
Click New Conversation.
Enter a relevant name for the conversation.
Click Create Conversation.
Click the new Trigger Step.
1. Click the plus sign next to the Price Drop external event you configured in the Alert Setup.
2. If desired, name the trigger step Price Drop for easy identification.
3. Click Update
Click the + icon next to the Low Inventory trigger step and select a Message Step.
Click the Message Step that was just created.
1. Click Edit a Saved Message.
2. Select your Price Drop message.
3. Navigate to the Analytics Integration.
  1. If you're using a Google Analytics integration, enter a relevant campaign name. E.g. Price Drop Alert
  2. Enter a value for campaign content. E.g. Notification M1
4. Under Listrak Conversion Analytics:
  1. Select Price Drop Alerts from the drop-down menu for the Campaign Type.
  2. Enter a relevant campaign name. E.g. Price Drop Alert
  3. Enter a relevant version. E.g. Notification M1
At the bottom of the page, click Commit Message.
On the confirmation screen, click Commit Message To Conversation

Above is a basic one message notification series. You may add additional messages, if desired.

Setting the Campaign Live

Once you have made any additional change click Publish so that contacts will begin receiving low inventory alert emails.

Low Inventory Alerts Setup: Creating a Message and Personalizing Content

Back-in-Stock Setup: Creating a Message and Personalizing Content

Product Alerts Setup

Creating an Alerts Journey in Journey Hub

Journey Hub Alerts Personalization Guide