Brands related to the S.H.A.F.T categories (Sex, Hate, Alcohol, Firearms, and Tobacco) require age verification to ensure compliance with legal regulations and carrier guidelines. This brief guide outlines the age verification process and the "21+" rule that applies to these brands:

Age Verification Process:

When engaging with customers of S.H.A.F.T brands, your initial message must include a request for the customer's age. This is known as the age gate which is required by all telecommunications third parties with current S.H.A.F.T. regulations.

Here’s what the initial message to your customer needs to look like if you’re a S.H.A.F.T brand:

Customers are required to provide their accurate date of birth to proceed further.

The "21+" Rule:

S.H.A.F.T brands, as a general rule, require customers to be at least 21 years of age to access their products or services.

Some states may have a lower minimum age requirement, but to ensure compliance and consistency, carriers enforce the "21+" rule uniformly for all customers.