What it shows
Green zones — lanes with strong rates, high demand, and good profit potential after fuel and deadhead.
Yellow zones — neutral. Rates are average, demand is steady.
Red zones — lanes where rates are soft, deadhead is high, or competition is intense.
Lane-specific data — click any region to see average rate per mile, posted load volume, and trend over the past 7/30 days.
How to use it
Open Profitability Heatmap from the side nav.
Zoom or click into your home area or any region you're considering.
Look at the rate per mile (RPM) and load volume for outbound lanes.
Cross-reference with the Deadhead Optimizer to make sure the backhaul makes sense.
Use the trend arrow to see if a lane is heating up or cooling down.
Why this matters
The single biggest mistake new expedited carriers make is chasing high-rate one-way loads into low-volume regions — and then sitting empty or deadheading 300 miles to find a return load. The Heatmap helps you see the full picture before you commit.
What plans include it
All plans — Essential, Pro, and Enterprise. This is one of our core features and we believe every carrier should have it.
Tips from veteran carriers
Check the Heatmap before you accept a load, not after.
Lanes that look green on Friday may be red on Monday — refresh weekly.
Pair the Heatmap with Load Alerts so you're set up to catch hot loads the moment they post.
Use the 30-day trend to spot seasonal patterns (produce season, retail surges, etc.).