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Case Study Opportunity: Improving Review Scores through Feedback Socialization
Case Study Opportunity: Improving Review Scores through Feedback Socialization

By socializing customer feedback internally, review scores rise

Henry Coleman avatar
Written by Henry Coleman
Updated over a week ago

Concept:
It's Monday morning and every single manager of every single location in your company receives a summary of all the prior week's customer feedback on Google Facebook, TripAdvisor, etc. for just his or her location. They see the total number of reviews, the average score, and then the actual customer comments from every review received during the week. They see the direct praise for a job well done and any complaints shared with the world.

Case Study Opportunity:
What would happen if every person responsible for managing direct customer interactions is reminded every week (or month) that each person walking in the door might be the next review. How would their actions change? How would customers respond to changes in manager or staff behavior?

LocalClarity wants to help you to prove the impact that sharing (i.e., socializing) your corporate priority of customer satisfaction. We are offering case study partnerships across industries, countries, and for various business sizes. By monitoring the performance of test stores versus control stores, we can track the results over time.

Next Steps:
Email us at support@localclarity.com to get started. We need to understand your current feedback challenges and opportunities. What we'll need from you is,

• List of locations, manager names, and email addresses for all locations (or a test set)

This case study is considered Low Effort, High Impact as you will be focusing on making the extended team aware of the reviews. This case study works for business that respond to all reviews, some reviews, or even the brands struggling to answer any reviews. We are simply letting the management team know that corporate is watching these reviews.

We'll set up the notices and also track the results over time. Our focus is to see the impact of sharing reviews with the teams that drive customer interactions.

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If you're interested in running this same case study for your company, please email us at support@localclarity.com to apply.

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