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Is there any benefit in seeking backlinks directly to my GMB page?
Is there any benefit in seeking backlinks directly to my GMB page?

TL;DR - No

Henry Coleman avatar
Written by Henry Coleman
Updated over 5 years ago

There is no discernible benefit in getting links to your Google My Business page.

Partly because it's not really a page anymore, and partly because your site needs all the good, relevant links it can get.
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