Our Insights gives you up to the last 18 months of data as soon as they are available and grows daily. Using Insights, you can secure an understanding of exactly what your customers are doing in Google before they reach your website.
Tip: You can adjust the date range using the calendar in the top-left corner, and also change how the data is displayed (i.e. Daily, Weekly or Monthly view). Hovering over a specific day on the graph shows you data for that day, week or month (depending on how you're viewing the data).
---
Search queries
This section of Insights show you what method customers used to find your business in Local Search and Maps.
Direct searches: A customer directly searched for your business name or address.
Discovery searches: A customer searched for a category, product, or service that you offer, and your listing appeared.
Branded searches: A customer searched for your brand or a brand related to your business. This category will only appear if your listing has appeared at least once for a branded search.
Total searches: The total number of direct, discovery, and branded searches.
Where customers find you on Google
This section of Insights shows how many customers found you via Google Search or Google Maps. You’ll see the number of views your listing received through each of these services:
Views on Search: A customer found your business via Google Search.
Views on Maps: A customer found your business via Google Maps.
Total views: The total views of both Google Search and Google Maps.
Customer actions
This section shows how customers behave after they found your listing on Google. The graph shows how many customers completed the following types of actions when viewing your listing:
Visit your website: A customer views your website.
Request directions: A customer requests directions to your business.
Call you: A customer calls your business.
Total actions: The total customer actions for website, directions, and phone.
Photos
This section displays the number of photos associated with your listing and how often they’re viewed:
Photo views: How many times your photos have been viewed.
Photo quantity: How many photos you’ve uploaded to your business listing.