Our long-term goal, as a company and as a product, is to become social media managers' best friends. As you probably know, cats are considered to be social media managers' best friends, since... well, you know… you get tons of likes and shares and repost when you publish a cat photo or video on social media. Loomly's goal is to help you get awesome organic performances with your social media posts, even when you don't publish kitten visuals. That's the whole idea behind all the cats in our branding. Plus, it is really cute, isn't it?