Google Alerts lets you get notified every time a pre-defined keyword gets crawled by one of the search engine’s robots (in other words: every time a keyword appears on a new web page). 

This can be a great social listening tool, and is also useful if you want to monitor your brand’s name online, for instance, “Loomly,” or if you are interested in watching industry-specific keywords, such as “social media calendar.”

When creating an alert, if you click on “Show Options” you can decide to receive these Google Alerts over email… or via an RSS feed:

Once the alert is created, you can connect the RSS feed to a calendar in Loomly and, thanks to the RSS Post Ideas setting, every new entry from that feed will be suggested to you as a Post Idea in Post Builder or created as a draft post.

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