Loomly Ads Manager supports single image, single video, and Carousel ads.

Single image ads

Image guidelines

  • Recommended image dimensions: 1200 x 628 pixels.

  • Minimum width and height: 600 pixels.

  • Recommended aspect ratio: between 9:16 to 16:9, but crops to 1.91:1 with a link.

  • Recommended image format: JPG and PNG.

  • Images with 20% text or more could increase the chances of failed delivery.

Character limits

  • Text: 125 characters.

  • Headline: 25 characters.

  • Link description: 30 characters.

Single video ads

Video guidelines

  • Minimum dimensions :600 x 315 (1.9:1 landscape) or 600 x 600 (square).

  • Recommended aspect ratio: between 9:16 to 16:9 (Horizontal: 16:9, Square: 1:1, Vertical: 4:5 or 2:3 and Full Portrait: 9:16).

  • Recommended video formats: .MP4 and .MOV (see full list here).

Character limits

  • Headline: 25 characters.

  • Link description: 30 characters.

Carousel ads let you use a combination of all other ad types, running from 2 to 10 images, slideshows, or videos in one single campaign. 

Image guidelines

  • Minimum width and height: 600 pixels (minimum 254 x 133 pixels for Messenger Home Carousel Ads).

  • Recommended image dimensions: at least 1080 x 1080 pixels

  • Recommended ratio: 1:1

  • Max image size: 30MB.

  • Recommended image formats: JPG and PNG.

  • Images with 20% text or more could increase the chances of failed delivery.

Video guidelines

  • Recommended resolution: minimum of 1080 x 1080.

  • Recommended video formats: .MP4 and .MOV.

  • Video thumbnails with 20% text or more could increase the chances of failed delivery.

Character limits

  • Text: 125 characters.

  • Headline: 40 characters.

  • Link description: 20 characters (optional on Instant Articles).

Did this answer your question?