It is important to note that we only support direct publishing for Instagram Business accounts that are connected to a Facebook page.

If you are experiencing issues when trying to connect your Instagram Business account to Loomly, you will need to confirm the following:

1. You have an Instagram Business or Creator account

2. Your personal profile is an Admin for the associated Facebook Page (and does not have any other role such as the Editor role)

3. Your Facebook page is connected to your Instagram Business account

4. Your Instagram Business account is connected to the correct Facebook page

5. You are a Business Admin if the Facebook Page in question is in Meta Business Manager

6. You have granted Loomly access to all permissions in Facebook


1. Confirm that you have an Instagram Business or Creator account

⛔️ Instagram Personal accounts are not supported at this time, but this is something we hope to support soon! You must connect a Business or Creator account through a Facebook page at this time. Please note that direct publishing is only available for Instagram Business accounts at this time.

To check if you have an Instagram Business or Creator account, please go to the Instagram mobile app:

  • Go to your Profile, then click on the three horizontal lines in the upper right-hand corner

  • Go to Settings > Account > Switch Account Type

  • If you have a Business account, you will see Switch to Personal Account and Switch to Creator Account at the bottom.

  • If you have a Creator account, you will see Switch to Personal Account and Switch to Business Account at the bottom.

⚠️ Note:

  • If you see the option to Switch to Business Account, it means your Instagram account is not a Business account.

  • If you see the option to Switch to Creator Account, it means your Instagram account is not a Creator account.

2. Confirm that you have Admin access to the Facebook Page

You will need Admin access (and not any other role such as the Editor role) on the associated Facebook page to connect Instagram to Loomly.

To check your role in Facebook, go to the Facebook Page associated with the Instagram account:

  • Go to the Facebook Page > Settings > Page Roles

  • Your personal profile should be listed in the Admin section. Otherwise, please request an Admin to update your role to the Admin role.

3. Confirm that your Facebook Page is connected to the Instagram Business account

To check if your Facebook page lists the correct Instagram account:

  • Go to your Facebook Page > Settings > Instagram

  • You should see the Instagram Business account handle listed in the Username field

⚠️ Note: This section should look like the screenshot below.

If you see a Get Started, Switch Now, Connect Account, or Review Connection button, your Instagram account might not be properly connected to your Facebook Page, or it hasn't been converted to a Business account. You can click on the button and complete the required steps.

4. Confirm that your Facebook Page is listed on your Instagram Business account

Although your Facebook Page shows that Instagram is connected, Instagram's mobile app may not have the connection confirmed.

To check if the Instagram account is connected to the correct page, please go to the Instagram mobile app:

  • Go to the Profile > Edit Profile > confirm the Facebook page listed in the Public Business Information section.

  • If the correct page is not connected, select the correct page and press Done. If the Facebook page is missing as an option, log in to the Facebook personal profile listed as an Admin from the Facebook mobile app on your device.

📝 Note: If you receive an error "The Facebook page you tried to add is already owned by another business" when confirming the page, please request Business Admin access in Meta Business Settings. Otherwise, please have an existing Business Admin connect the page on Instagram.

5. Confirm that you are a Business Admin if the Facebook Page is in Meta Business Manager

To check if the Facebook Page is set up in Facebook Meta Business Manager, you will see that Page Owner section under Facebook Page > Settings > Page Roles. You can skip this step if you do not see any Page Owners in question.

There are a couple of ways to check if you are a Business Admin (as opposed to a Page Admin):

1. Go to Facebook Page > Settings > Page Roles
Business Admins will be listed under the Admin section, but they will also show a briefcase icon instead of the profile picture or generic no profile picture.

2. Go to Business Manager Settings > People
If you are a Business Admin, you'll be able to see your name listed with the Business Admin icon and the Manage Page section turned on.

If you are not a Business Admin for the page, you can always request this status from a Business Admin or the Page Owner by sending them a link to this article or by requesting the Page Owner or an existing Business Admin to confirm the connection between Instagram and Facebook.

Here are the steps they will need to take to make you a Business Admin:

  • If they are the Page Owner or a Business Admin, go to Business Settings of the page

  • Under Users, click on People, then click on the Add button

  • They will need to enter your email address or the email address of the person who is trying to connect to Instagram. Turn on the toggle next to Admin access.

Please note that the email address should be the same as the email address for your personal profile

6. Confirm that Loomly has all permissions accepted in Facebook

To check Loomly's permissions on Facebook:

Note: After revoking Loomly's access, please reconnect all of your Facebook and Instagram accounts once this is done by clicking on the refresh button in each Social Accounts Tab for each calendar.



If you confirm that all 6 are correct, please try to connect your Instagram Business account from the Social Accounts tab of Calendar Settings.

Let us know if you still cannot connect to your Instagram Business account in Loomly by contacting us via chat or emailing our team at contact@loomly.com.

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