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Boost your posts with Instagram ads

Learn how to boost your Instagram posts with ads.

Updated over a week ago

You can boost any Reels or single-image posts with Instagram ads directly from Loomly!

Here is how to start using Post Sponsoring for Instagram in a given calendar:

  • Go to the Social Accounts tab of your Calendar Settings page and reconnect your Instagram account:

  • On the next step, select the Ad Account you want to use for Post Sponsoring and renew your connection:

  • Once connected, head to Post Builder and create a new post, as usual — make sure to select Instagram as a channel — before going to the Fine-tuning Panel.

  • In the Fine-tuning Panel, customize your post, and then click Promote Post

  • Click Show Sponsoring Options, and define your campaign parameters (budget, timeframe & target audience, etc). Then, click Done and Continue to confirm you want to promote your post.

  • On Post View, you will see the details of your Post Sponsoring campaign, right below your post preview:

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