Introduction

Facebook offers two main types of accounts: 'Profiles' and 'Pages'.

Understanding the difference between the two is crucial to effectively managing your business's online presence using a social media scheduling tool like Loomly.

This guide will break down the key differences between Profiles and Pages, explain how to set up and manage permissions for different users, and provide solutions to common issues.

This article covers the following topics:

Facebook profiles vs Facebook Pages: Learn the basic differences between these types of accounts
Creating Facebook Pages: Learn why you need a Facebook Page, how to tell what sort of Facebook Account you currently have, and how to create a Facebook Page.

📝Note: All social media management tools like Loomly connect to channels like Facebook through a communication method called APIs. APIs are what allow Loomly to post content and retrieve data like analytics and messages.

These channels can put restrictions on how we can connect with their API. For example, one restriction Facebook has in place for all third party social media management platforms is that in order to schedule posts to Facebook using Loomly, you must have a Facebook Page.

What types of accounts does Facebook have?

There are three main types of Facebook accounts:

Facebook Profiles: These are intended for personal use to connect with friends, family, and acquaintances. These accounts allow you to share personal updates, photos, join groups, and interact with others' posts.
Facebook Professional Profiles: These are a hybrid between a personal profile and a Page, and were designed for creators, public figures, and professionals.They are similar to profiles, but with additional tools for insights, follower growth, and monetisation options. However, they are not as robust as a Page for business purposes.
Facebook Pages: These are designed for businesses, brands, organisations, and public figures to showcase your products or services, engage with your target audience, and build a community around your brand. Facebook Pages provide access to detailed analytics, advertising options, the ability to assign roles to team members, and create custom tabs and apps.

📝Note: Facebook imposes the same API restrictions on personal profiles and Professional Profiles so it is currently not possible to connect either of these types of accounts to Loomly or any other social media management tool.

What are the differences between a Facebook Profile, a Professional Profile, and a Page?

Here are the key differences between these three types of Facebook accounts:

How do I know what kind of account I have?

Follow these steps to quickly determine what sort of Facebook Account you are trying to connect to Loomly.

Check the Call to Action

What does the main profile button say?

If it says "Add Friend," you have a Personal Profile
If it says "Like" or "Follow," you have a Facebook Page
If it says "Follow," or “Add Friend” you may have a Professional Profile

Intro Section

What kind of information is listed here?

If it's personal information like your birthday or interests, it's a Personal Profile
If it's business details like hours, location, or a category, it's a Facebook Page
If it's a mix of personal and professional information, it's likely a Professional Profile

Audience

What does the intended audience look like?

A Facebook Page can generally be identified by the number of likes and followers
A Facebook Professional Profile often shows followers and following
A Facebook Profile will show you how many friends you have

How to create a Facebook Page

To schedule posts from Loomly directly to your Facebook and Instagram audiences, manage comments and messages, and receive analytics in Loomly, you'll need a Facebook Page.

To create a Facebook Page, you will need a personal profile so you’re already a step ahead!

Facebook has the following article on how to create a Facebook Page: How to create a new Page on Facebook.