Benefits page

Navigate to Loop admin > Retain > Cancellation flows > Benefits page, then click Create new page.
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Add an internal name for your benefits page. This name is only visible to your team and helps you identify the page in your dashboard.
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Configure the conditions that determine when this benefits page should appear. Conditions can be based on factors like the subscribed product, number of orders, subscription frequency, and more. If you are creating a general page that applies to all subscribers, adding a condition is not required.
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Add customer tags to the page. These tags are applied to customers who see this benefits page, so you can identify subscribers who are likely to cancel and run proactive retention strategies outside the cancellation flow.
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Set up experimentation if you want to A/B test this benefits page. Configure the audience split percentage and experiment duration to measure how different benefits pages perform against each other.
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Add your subscription benefits page content. This is the body of the page that subscribers will see. You can include text, images, video, and personalized variables. The next sections cover image-enhanced and video-enhanced content options in detail.
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Click Save.

Assign an internal name to your benefits page. Then, configure the required conditions to determine when this page should be shown to subscribers. In case you're creating a general page, adding a condition is not required.
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You can use various available variables, like subscription and customer details, to personalize the message on the benefits Page. This allows you to dynamically display information such as the subscriber’s name, creating a more tailored and engaging experience.
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​Note: You can also utilize integration-based variables, such as Loyalty points variables, to inform subscribers that they can redeem their unused points for discounts on future orders. These variables will only be displayed when the loyalty app is fully integrated with Loop.
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Set a compelling title based on your use case to grab the subscriber’s attention.
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​Tip: With Loop's live preview feature, all changes appear instantly on the side screen, making it easier to design a polished, high-converting benefits page.

The Body section is the core of your benefits page. Use various formatting options, like text styles, colors, alignment, images, tables, and code snippets to structure and design the content as per your brand’s tone and goals.
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​Tip: You can also use Loop’s AI feature to generate tailored messages. Just click the button, enter your prompt, and it will instantly create the message for you.
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You can customize the button text based on your specific use case or messaging preference.
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After previewing the created benefits page, change its status to "Active" to make it live for subscribers.
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The subscriber logs into the customer portal and scrolls down to click Cancel subscription.
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The configured benefits page appears immediately after the subscriber clicks Cancel.
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Assign an internal name to your benefits page. Then, configure the required conditions to determine when this page should be shown to subscribers. In case you're creating a general page, adding a condition is not required.
​

You can use various available variables, like subscription and customer details, to personalize the message on the benefits page. This allows you to dynamically display information such as the subscriber’s name, creating a more tailored and engaging experience.
​

Set a compelling title based on your use case to grab the subscriber’s attention.
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To insert a video into your benefits page, add a code snippet in the editor. In the next step, we’ll walk through the code details so you can customize it as needed.
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Understanding the video embed code

The subscriber logs into the customer portal and scrolls down to click the "Cancel subscription" button.
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The configured benefits page appears immediately after the subscriber clicks the Cancel button.
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